Author Social Media: Getting Started Tips

While there are volumes of information on social media marketing and specific advice for authors. Here are the top five pieces of advice for authors on social media:

  1. Starting Up: start small, get on one or two platforms and build from there. It’s best to have a solid presence on one or two before building up to more. Ones to consider starting with are Twitter, Facebook and Goodreads.
  2. Don’t “sell” your book often. There is a fine line in sharing information about your book and flat out promoting it. It’s great to let people know your book exists and share relevant news (announcing the publication date, or links to a television interview or a great review, especially when you are thanking the media outlet) but the majority your posts, tweets, etc. should be content driven (on the topic, expertise, related items, etc.) not simply self serving book sales information.
  3. How to get people to respond? Ask thoughtful and fun questions. Also, instead of waiting for someone to answer a tweet, ask influential people—using their handle in your tweet—you want to hear from directly what they think. For example, @bookreviewer @favoriteauthor @favoriteblogger what book award list do you most anticipate and why? Or where do get your book recommendations? You may be surprised with a great answer!
  4. Create an editorial calendar. Whether for a blog or social media platform, planning out content in advance—based on seasonal topics, your own news/events, the flow of your book chapters or themes—can help you plan your time and write in advance when you have chunks of time. Always leave room to tie-in current news events.
  5. Use analytics to track and plan effective strategies. According to experts, Thursdays and Fridays appear to be the best time for engagement on Facebook while 5PM is the best time of the day for Twitter retweets. Here is an infographic of best times to post on social media: t In conjunction with knowing the best times for your target audience, there are tools to help you analyze the impact of most of your social media activities:

Start small. Be consistent. Engage the community and show your personality! Don’t be pushy selling your book, rather focus on sharing content. Plan your topics and time, and learn what strategies work best for your target audience. Smith Publicity offers an author social media launch plan to help authors get started. Contact for more information.

21 Responses

  1. Ice cream sure sounds good right about now.
  2. I've never ever read anything better!
  3. This was truly remarkable. I really like what you did with the curtains.
  4. You sure know how to make a squirrel smile.
  5. Don't forget the grilled onions!
  6. Way to go Edward. This blog is amazing!
  7. No one can ever say this site is boring!
  8. Thank you a bunch for sharing this with all people you really understand what you're speaking approximately! Bookmarked. Please additionally visit my website =). We will have a hyperlink alternate agreement among us!
  9. Would you like some popcorn?
  10. These two are some real messy eaters!
  11. We like to honor numerous other world-wide-web internet sites on the web, even when they arent linked to us, by linking to them. Under are some webpages really worth checking out.
  12. check below, are some absolutely unrelated web-sites to ours, however, they may be most trustworthy sources that we use
  13. Very few websites that happen to be detailed below, from our point of view are undoubtedly very well worth checking out.
  14. Here is a good Blog You may Obtain Exciting that we Encourage You
  15. although internet sites we backlink to beneath are considerably not associated to ours, we feel they may be actually really worth a go as a result of, so have a look
  16. just beneath, are many completely not related web sites to ours, on the other hand, they may be surely worth going over
  17. very couple of sites that occur to become comprehensive beneath, from our point of view are undoubtedly very well really worth checking out
  18. Here is a good Blog You may Locate Exciting that we Encourage You
  19. one of our visitors not long ago encouraged the following website
  20. just beneath, are a lot of totally not related sites to ours, having said that, they are surely worth going over

Leave a comment