GET STARTED!

So What’s Going on at Amazon and Createspace?

Internet retailer and bookselling behemoth Amazon announced it was laying off workers for it’s self-publishing service, Createspace, because it’s getting out of the business of offering editing, marketing and design services to authors.

Createspace will continue its normal printing operations for authors with ambitions to sell their work without a publisher.

Does this indicate anything beyond Amazon making a relatively small change in its enormous operations?

Perhaps.

At Smith Publicity, we proudly declare that we are “an equal opportunity book marketing firm.” It’s not who published a book, or how it was published that matters to us – it’s all about quality and publicity potential. Roughly half of our authors are self-published. We try to keep our costs as reasonable as possible, and use highly-experienced professional publicists to implement campaigns.

In offering ancillary services to authors such as book marketing, Createspace had joined other self-publishers who moved from being essentially printing operations to becoming full service publishing service providers. We know from direct feedback from many authors, that some self-publishers had difficulty providing, for example, high-quality marketing services.

There is nothing wrong with self-publishers upselling/introducing additional services to authors, but book publicity services – especially services that are proactive and comprehensive in nature – are not “check box” services – they’re multidimensional, expansive and typically sold via extensive consultation.

I know from direct experience that some self-publishers struggled mightily with any author services beyond printing and ensuring author’s books are set up on all appropriate bookselling sites. Most have to go outside and hire specialists and agencies for things like editing, design and marketing, and in doing this – need to mark-up costs. In some cases, this results in a self-publisher selling book promotion services at nearly twice the cost as compared to an author going directly to that service.

Other self-publishers, such as BookBaby, offer an array of additional services at very reasonable cost. They look to attract authors by being a one-stop platform for authors, and ancillary services help them do that.

My guess, and it truly is only a guess, is that the management, delivery, and pricing of the Createspace author services was simply too difficult and time-intensive, and in terms of profit, wasn’t worth the investment of offering them. A standard, run-of-the-mill business decision for a company the size of Amazon.

 

37 Responses

  1. Ice cream sure sounds good right about now.
  2. This was a feast for the eyes!
  3. Can whales get fleas?
  4. I'm not a big fan of sauce.
  5. Don't ever quit blogging!
  6. Don't blink or you'll miss something.
  7. Try not to laugh!
  8. Have yourself a very good day!
  9. Do you know someone named Fred?
  10. Don't forget the grilled onions!
  11. Way to go Edward. This blog is amazing!
  12. No one can ever say this site is boring!
  13. Fantastic website. Plenty of helpful info here. I'm sending it to several pals ans additionally sharing in delicious. And of course, thank you to your sweat!
  14. Would you like some popcorn?
  15. Wow! This can be one particular of the most beneficial blogs We've ever arrive across on this subject. Actually Excellent. I am also an expert in this topic so I can understand your hard work.
  16. These two are some real messy eaters!
  17. That will be the finish of this article. Right here you will come across some web-sites that we consider you will appreciate, just click the links.
  18. I can't believe how great this site is. You keep up the good work. That's my advice pal.
  19. Just fabulous. Who wrote this and how can we get more?
  20. You sure did a lot of research for this wonderfully written article.
  21. She may take her panties off at any time!
  22. Have a good laugh at this site.
  23. usually posts some very intriguing stuff like this. If youre new to this site
  24. Every once in a although we opt for blogs that we study. Listed beneath are the latest sites that we opt for
  25. Wonderful story, reckoned we could combine a couple of unrelated information, nonetheless really really worth taking a search, whoa did 1 master about Mid East has got additional problerms also
  26. here are some hyperlinks to web pages that we link to for the reason that we assume they may be really worth visiting
  27. check beneath, are some entirely unrelated internet websites to ours, nonetheless, they're most trustworthy sources that we use
  28. Here is an excellent Weblog You might Discover Fascinating that we Encourage You
  29. The details talked about within the article are some of the very best out there
  30. just beneath, are various absolutely not connected web pages to ours, on the other hand, they are certainly really worth going over
  31. I really can't believe how great this site is. Keep up the good work. I'm going to tell all my friends about this place.
  32. we came across a cool site that you simply could get pleasure from. Take a look in the event you want
  33. This site looks better and better every time I visit it. What have you done with this place to make it so amazing?!
  34. check below, are some entirely unrelated websites to ours, nevertheless, they are most trustworthy sources that we use
  35. Howdy Partner. You look like the type of guy who needs to have a little fun. You can have all kinds of fun at http://camgirl.pw/ That’s the most exciting site on the internet. You’ll never experience a dull moment there. Go ahead, give it a try. Just remember to be on your best behavior. Cowboys can be rowdy. Try not to drink too much time at the saloon before heading on over there.
  36. we prefer to honor a lot of other web web sites on the net, even if they arent linked to us, by linking to them. Under are some webpages worth checking out
  37. Talking to this blonde beauty is much more fun than playing the lottery!

Leave a comment