Launched in August of 2016, the Smith Publicity “All Things Book Marketing” continues to grow in popularity. Featuring a variety of industry experts and influential personalities, the podcast now has accrued many thousands of plays and downloads.
The creation of the Smith Publicity podcast was prompted by the growing number of podcast interviews Smith publicists were securing for authors. Podcasts are quickly becoming a dominant communicative force. According to www.PodcastInsights.com, there are over 525,000 activeshows and over 18.5 million episodes.
“All Things Book Marketing” is one of just a few podcasts designed specifically for authors and publishers. From expert book marketingadvice and industry insights to revealing and unique personality profiles, the podcast maintains a diverse guest roster. Based on its listener growth, the podcast’s format is resonating with authors and anyone interested in book marketing.
“Every week, we hear from authors who heard about Smith Publicity from the podcast,” says CEO and current host Dan Smith. “We’re also getting regular inquiries from people asking to be interviewed on the podcast. It’s an interesting reversal for us. We spend very day getting authors and experts exposure in the media and on podcasts, and now we have an outlet others want to use for exposure.”
Featured and distributed through www.spreaker.com and iTunes, a few examples of recent episodes include:
- World renowned motivational speaker and positive communications expert Alan Zimmerman discussing ways authors can reduce stress, re-energize and find work-life balance.
- Building an author platform with Jayme Johnson from Worthy Marketing Group
- The future of BookExpo with IBPA CEO Angela Bole
- How to build an author brand with Bernie Schroeder, author of Brands and Bullsh*t
Future episodes will explore industry trends and changes discussed at the recent Frankfurt Book Fair, the state of ebook publishing and ebook promotion services, and advice on being a great radio or TV guest.
“We plan on expanding the scope of the podcast, but will stay focused on topics that help authors. That’s what it’s all about,” adds Smith.