Power Book Publicity Tips October 2015

Seven Myths of Book Publicity

by Dan Smith

There are many misconceptions about book publicity and book marketing; some are from a lack of knowledge and understanding, and some from outdated advice that no longer apply to today's market.

Here are a few common myths I see in the current publishing and book marketing landscape:

1) Radio interviews don't sell books --

Well, to be sure, radio interviews certainly don't always sell books, but they often do—sometimes many. Jack Canfield and Mark Victor Hansen credited radio interviews for selling tens of thousands of books when their famous Chicken Soup for the Soul series first launched. It depends on the topic and the skill of the guest being interviewed. Also, radio interviews follow what I call a...READ MORE


Self-Publishing has its Plusses But…
by Erin Entrada Kelly

You’re a writer at the right time. Your world is rich with options, and you’re standing at the gate, deciding which path to take. Should you self-publish? Try for an agent and go traditional? Submit to a small, indie press? The publishing industry has changed, and so have your choices. No segment of the industry has matured and evolved more than self-publishing.

There was a time when self-publishing came with a thorny stigma, but today there are self-publishedNew York Times bestsellers—both fiction and non-fiction—who have successfully walked the road. But there’s also an ocean of unknown authors who only managed to sell books to a small stable of family and friends before their numbers dwindled...READ MORE

Register now for Push to Publish 2015

Registration is now open for Push to Publish 2015: Strategies and Techniques to Get Your Work in Print and OnlineOctober 10, 9am-5pm at Rosemont College. This one-day workshop is designed to help you get your work in print and online. Smith Publicity’s Corinne Liccketto will be participating on the Marketing for Published Authors panel. The 2015 conference features critically acclaimed, bestselling author Bonnie Jo Campbell as keynote speaker, speed dates with agents and editors, panel discussions with publishing experts, networking opportunities and pre-conference workshops.

Need Support Generating and Posting Social Media Content and Growing and Engaging Your Network? Smith Publicity's Enhanced Social Media Service is the Answer!

We're taking our Author Social Media Launch Service to the next level! Under the direction of an experienced social media strategist, Smith Publicity's Enhanced Social Media Service is designed to first train authors on the “rules of engagement” for Twitter and Facebook platforms, and consult them on how to interact with audiences with an authentic strategy. Moving forward, the strategist provides ongoing professional direction and implementation of an author’s social media activities (including creating and posting content under the author approval and building the author's network). If you feel you don't have the time, desire, or knowledge of how to establish your social media presence, please email us at to find out how the Enhanced Social Media Service can work for you!

Book Marketing Month

Our friends on the marketing team at Greenleaf have officially declared October Book Marketing Month. All month, they'll be sharing tips and advice on how to best build buzz for your book through consumer outreach, online advertising, and social media.

Be sure to follow Greenleaf on Twitter @GreenleafBookGr where they'll be sharing lots of great resources and be available to answer your questions during weekly Twitter chats.

Smith Publicity is co-hosting a Twitter chat as well!

Wednesday, October 7
Twitter chat with co-host Smith Publicity
Topic: Securing Consumer Reviews
1:00 - 2:00 pm CST

Should You Write a Book? (an article from Inc. Magazine featuring Smith Publicity)You probably won't make much money, but a book can be a great marketing tool and credibility builder.

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