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Free “Book Marketing Tips and Insights” Book Download

Smith Publicity is now offering a free download of “Smith Publicity’s Powerful (and Sometimes Unusual!) Book Marketing Tips and Insights.” The 73 page PDF version book is a compilation of articles and/or blog posts written by Smith Publicity executives as material for the Smith Publicity “Power Publicity Tips” newsletter, or as posts for both the…
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Book Club Outreach: Five Keys to Reaching These Super Fans!

Book Club Outreach: Five Keys to Reaching These Super Fans! Book clubs can be a defining moment in any author's career. The success of any book is accelerated if book clubs get hold of it and begin spreading the news. That's why we call them "influencers" and that's why book club listings are a key…
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Podcasts and Book Publicity

Podcasts and Book Publicity Podcasts are digital audio files listeners download from the Internet onto their computers or phone (iPhones come with a podcast app for easy searching, lists, downloading), and are often subscribed to by listeners. They are a great way for authors to increase book discoverability, and they are growing in popularity. Podcasts…
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5 Things Literary Agents Wished Every Writer Knew

The 5 Things Agents Wished Every Author Knew As agents, we want your book to be a huge success. We really do. Our job is to sell your book to prospective publishers, and part of selling your book is selling you. Here are the top five things you can do that will make it easier…
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Timing is Everything: The Importance of Book Relevance and Media Lead Times

Book relevance is something every author should understand when engaging in book promotion. What is book relevance? It’s understanding how your book may relate to current events so you can secure more media coverage. For both fiction and non-fiction, tying your book into “real life” almost always opens media doors that might otherwise be closed.…
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A Few Things a Kindergartner Can Teach You About Book Marketing

As an author, you listen to all the experts, consult with professionals with decades of experience, watch every webinar you can on book marketing … you absorb as much information from people who certainly know what they’re talking about. But like many things, sometimes we over-complicate matters; in our efforts to provide the most cutting-edge…
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Some Observations and Tips on Self-Publishing

Self publishing or “indie publishing” has reached new levels of popularity. As www.authorearnings.com reported in 2015, for example, 40% of all dollars earned by authors from eBooks on Amazon.com are earned by self-published eBooks. As mainstream or traditional publishers struggle with outdated business models, limit acquisitions and layoff staff, it can be harder than ever…
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Why a Subtitle is So Important in Book Marketing

Authors often agonize when creating the main title for their book. Some high-profile authors pay thousands and thousands of dollars to experts just to come up with a catchy main title. But when it comes to book marketing of nonfiction books, the subtitle is the most important element. A book’s main title is designed to…
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5 Questions with Book Designer Neil Gonzales

Neil Gonzales is the art director for Greenleaf Book Group, an independent publisher and distributor. Greenleaf partners with authors on every aspect of product development including the ever-important book cover. As the leader of Greenleaf’s design team, Neil ensures that every author’s project meets the highest quality standards. Since he joined the company in 2007, he…
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