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Using a Book to Build a Brand, 4 Strategies to Consider Before Writing Your Book

by Sandra Poirier Smith, president of Smith Publicity, Inc. I was fortunate to be part of ASJA’s Annual Writer’s Conference in April and to brainstorm with authors and aspiring authors on the topic of using a book to build a platform. The most common questions revolved around when to write a book. Related to this, authors...
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Marketing Your Book on Goodreads

By Cynthia Shannon Goodreads Author Marketing Coordinator “Go where the readers are” is the standard advice for authors contemplating how to best market their books. With more than 30 million members, Goodreads is the world’s largest community of readers. Even better, Goodreads’ mission is to help readers find and share books they love. For authors,...
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Using Social Media to Promote Your Book and Author Brand

If you are not very computer-savvy, social media marketing can seem daunting and often hard to comprehend. But it doesn’t have to be! Social media should be a fun, stress-free way to promote your book and author brand. Using these three tips, you can begin your social media journey today! 1. Remember it takes time to grow...
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