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Dan Smith’s 12 Radio Interview Tips for Authors

Despite the advent of the digital age, good old-fashioned radio interviews should still be a staple of most book marketing campaigns. Radio interviews, the vast majority of which are conducted over the phone, should serve as a baseline of a book publicity plan – an author can easily do them while other types of media…
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Meet Corinne Moulder – Video Business Card

Meet Smith Publicity Director of Business Development Corinne Moulder! Corinne offers her insights on the Smith Publicity client experience and what book marketing means to her. https://www.youtube.com/watch?v=Pq65AqLGrm8
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Facebook Live for Authors

by Michela DellaMonica, Smith Publicity Publicist and Social Media Specialist Facebook Live is an exciting new book marketing tool by connecting with readers on the Facebook platform using live video streaming. Here’s everything you need to know about this new feature, and how you can use it to effectively promote your book. What Is It? Facebook Live…
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Submitting Your Article to a Magazine in Four Easy Steps

By JoEllen Taylor, FirstEditing So you’ve written the perfect article on…whatever…and you’re ready to submit it for publication. But wait—how do you go about article submission? What secret codes must be cracked, what publishing gods appeased, in order for your article to see print? It’s not as mysterious a process as you’d think; in fact,…
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The secret ingredient behind every best-selling book

by Tanya Hall, CEO, Greenleaf Book Group Countless authors dream about having their book hit a bestseller list, but many miss this mission critical element to every bestseller strategy The Greenleaf Book Group team at BEA, contributor Tanya Hall at far right. Every author wants to write a bestseller. For some it's a stretch goal. For…
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Engaging with Readers on Goodreads

By Cynthia Shannon, Author Marketing Specialist at Goodreads Whether you’re just starting out or have written multiple bestsellers, as an author you play an important role in promoting your books to readers. What’s one of the best places to connect with readers? With more than 50 million members, Goodreads is the world’s largest site for…
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Why “Snail Mail” Is Still so Relevant in Book Marketing

by Dan Smith Email rules. It’s replaced the old fashioned letter, and made snail mail obsolete for most written personal communications. Right? If you think so … you are wrong! And when it comes to book marketing, it’s important to understand that over-reliance on email may be hurting your chances for promotion. Ask yourself this…
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