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5 Questions with Book Publicist Erin MacDonald-Birnbaum

Erin MacDonald-Birnbaum is one of the most experienced book publicists in the industry. She has worked on more than 300 campaigns over the past 11 years with Smith Publicity and has represented clients across all genres—from first-time self-published authors to established writers with traditional houses. Her clients have appeared in People, TIME, Newsweek, the New…
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10 Book Marketing and Publishing Industry Predictions for 2016

by Dan Smith, CEO Smith Publicity Print sales were up in 2015, self-published authors continued their ongoing momentum, and quirky trends like adult coloring books had a surprising industry effect. So what does 2016 have in store? Here are my ten book marketing and publishing industry predictions for the year ahead. 1. Although print sales…
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Make 2016 Your Year for Book Promotion

By Erin Entrada Kelly, Book Publicist Authors today have to be champions of their own work. No matter which route you’ve taken for publication—self-publishing, independent publishing, or with a Big Five—you have to be prepared to market yourself and your product. In a perfect world, you’d have a publicist to do your heavy promotional lifting.…
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How to Hold a Social Media Contest

Running a social media contest can help you expand your audience, engage with readers (and could-be-readers), and get your name and brand featured more prominently online. If you know the right steps to take to get your contest up and running, it's easier than you might think to execute successfully. 1. Set and Understand Your Goals…
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Power Book Publicity Tips! December 2015

Book Wholesalers and Distributors? What's the Difference? Wherever you are in the process of writing or publishing your book, you’ve probably considered at some point how you’re going to get it out to all of your adoring fans. You might ask yourself: Once I’ve published my book, how will readers find and buy it? ... Read…
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Book Wholesalers and Distributors: What’s the Difference?

Provided by Greenleaf Book Group Wherever you are in the process of writing or publishing your book, you’ve probably considered at some point how you’re going to get it out to all of your adoring fans. You might ask yourself: Once I’ve published my book, how will readers find and buy it? Wholesalers and distributors…
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You Did NaNo. Now What?

By Erin Entrada Kelly, Book Publicist Every December, agents and publishers are flooded with submissions hot off the heels of National Novel Writing Month—affectionately known as NaNoWriMo. If you were one of the thousands of writers who participated in this burgeoning trend, which challenges writers to complete a 50K-word first-draft in 30 days, you might…
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Newsweek: “… the most handsome book published in the western world in the past 2 years.”

FOR IMMEDIATE RELEASE Contact: Mallory Campoli Mallory.campoli@smithpublicity.com 856-489-8654, ext. 313 Says Newsweek on Smith Publicity Client Book: “…perhaps the most handsome book published in the western world in the past two years.” CHERRY HILL, NJ –Love, hate, so-so, indifferent … book reviews can rain roses of praise on a book, or attack with blistering ferocity. But few go…
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Power Book Publicity Tips! November 2015

3 Ways to Get Traditional Publishers Vying for Your Self-Published Book A recent article in Publishers Weekly noted that 47 percent of publishers acquired self-published titles in the past year. What does this mean for writers who want to get picked up by one of the traditional houses? Read more. How to Use Videos to…
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3 WAYS to get Traditional Publishers Vying for Your Self-Published Book

by Erin Entrada Kelly, Book Publicist, Smith Publicity A recent article in Publishers Weekly noted that 47 percent of publishers acquired self-published titles in the past year. That number jumps to 60 percent for general trade publishers. What does this mean for writers who want to get picked up by one of the traditional houses?…
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