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Timing is Everything: The Importance of Book Relevance and Media Lead Times

Book relevance is something every author should understand when engaging in book promotion. What is book relevance? It’s understanding how your book may relate to current events so you can secure more media coverage. For both fiction and non-fiction, tying your book into “real life” almost always opens media doors that might otherwise be closed.…
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A Few Things a Kindergartner Can Teach You About Book Marketing

As an author, you listen to all the experts, consult with professionals with decades of experience, watch every webinar you can on book marketing … you absorb as much information from people who certainly know what they’re talking about. But like many things, sometimes we over-complicate matters; in our efforts to provide the most cutting-edge…
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Some Observations and Tips on Self-Publishing

Self publishing or “indie publishing” has reached new levels of popularity. As www.authorearnings.com reported in 2015, for example, 40% of all dollars earned by authors from eBooks on Amazon.com are earned by self-published eBooks. As mainstream or traditional publishers struggle with outdated business models, limit acquisitions and layoff staff, it can be harder than ever…
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Why a Subtitle is So Important in Book Marketing

Authors often agonize when creating the main title for their book. Some high-profile authors pay thousands and thousands of dollars to experts just to come up with a catchy main title. But when it comes to book marketing of nonfiction books, the subtitle is the most important element. A book’s main title is designed to…
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5 Questions with Book Designer Neil Gonzales

Neil Gonzales is the art director for Greenleaf Book Group, an independent publisher and distributor. Greenleaf partners with authors on every aspect of product development including the ever-important book cover. As the leader of Greenleaf’s design team, Neil ensures that every author’s project meets the highest quality standards. Since he joined the company in 2007, he…
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Boost Your Book Marketing Brainstorm

[caption id="attachment_5559" align="aligncenter" width="677"] Team members Corinne Moulder, left, Sarah Miniaci, Janet Shapiro, and Marissa Madill, during a Smith Publicity brainstorming session.[/caption] When it comes to book marketing—or any kind of marketing, really—the brainstorming session plays a critical role in strategy development, campaign direction, and overall efficiency and effectiveness. At Smith Publicity, we review all…
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Check out the new (and sometimes funny) Smith Publicity “Unplugged” Videos

Along with some featured testimonial videos, the Smith Publicity YouTube channel includes our new "Smith Publicity Unplugged" series of short videos in which Smith team members are put on the spot, and without warning asked to answer a book publicity related question ... unscripted, with only one take! From book reviews and interviews to the secrets of…
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