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5 Questions with Book Designer Neil Gonzales

Neil Gonzales is art director for Greenleaf Book Group, an independent publisher and distributor. Greenleaf partners with authors on every aspect of product development including the ever-important book cover. As the leader of Greenleaf’s design team, Neil ensures that every author’s project meets the highest quality standards. Since he joined the company in 2007, he has…
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Boost Your Book Marketing Brainstorm

[caption id="attachment_5559" align="aligncenter" width="677"] Team members Corrine Moulder, left, Sarah Miniaci, Janet Shapiro, and Marissa Madill, during a Smith Publicity brainstorming session.[/caption] When it comes to book marketing—or any kind of marketing, really—the brainstorming session plays a critical role in strategy development, campaign direction, and overall efficiency and effectiveness. At Smith Publicity, we review all…
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Check out the new (and sometimes funny) Smith Publicity “Unplugged” Videos

Along with some featured testimonial videos, the Smith Publicity YouTube channel includes our new "Smith Publicity Unplugged" series of short videos in which Smith team members are put on the spot, and without warning asked to answer a book publicity related question ... unscripted, with only one take! From book reviews and interviews to the secrets of…
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What Authors Can Learn about Book Publicity from Donald Trump

Love him or hate him, Donald Trump is the master of publicity. According to the Huffington Post, Trump has received nearly $2 billion in free media attention. He may not be your favorite candidate, but he's certainly the candidate you can't escape. So what can authors learn from him? Know your audience Trump knows who…
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Erin MacDonald-Birnbaum Receives Career Achievement Award

More than 300 national book marketing campaigns managed over 10-year career Smith Publicity recently awarded senior publicist Erin MacDonald-Birnbaum with a Career Achievement Award. Birnbaum, who serves as the firm’s Director of Publicity Strategy, is a nationally recognized book publicist who has managed and implemented more than 300 national book promotion campaigns. Her media placements include…
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Smith Publicity to Exhibit at Book Expo America in May 2016

This May, Book Expo America (www.bookexpoamerica.com), the number one book and author conference in the North American publishing industry, will take place in Chicago, offering an opportunity for authors and publishers to network and share their work with all types of book industry professionals, including booksellers, librarians, publishers, book distributors and retailers as well as…
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