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The Importance of Author Promotion in Book Marketing

shutterstock_243769888If you've recently published a book, then you've probably spent hours surfing the web for the best book promotion techniques. While creating a distinctive cover and generating book reviews are positive strategies, marketing your book goes well beyond that. There are nearly 1 million books published every year...
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Author Social Media: Getting Started Tips

While there are volumes of information on social media marketing and specific advice for authors. Here are the top five pieces of advice for authors on social media:
  1. Starting Up: start small, get on one or two platforms and build from there. It’s best to have a solid presence on one or two before building up...
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Why Authors Should Learn to Love #Twitter

By Brittney Karpovich, Marketing/Social Media Strategist, Smith Publicity Social media is an ever-evolving form of marketing. It seems like every day new information circulates on the Internet about which social media platform is best for authors. Although there is a great debate about where authors should spend their time online, I believe Twitter has become THE place...
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WHY SUMMER IS ACTUALLY A GOOD TIME TO START A BOOK PUBLICITY CAMPAIGN

by Dan Smith, CEO, Smith Publicity Summer. Our favorite time of year, and also the one time of year some publicists will tell you is not a good time to start a book marketing campaign. You might also hear than starting a campaign after Thanksgiving is bad, or that a mid-Spring publicity launch won't work, or...
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How Smith Publicity Helps Authors Get Meaningful Media Coverage

Once you publish your book, the journey is not over. Whether you’re a self-published author or traditionally published, you have to develop a strategic marketing plan to generate buzz about your book and get it in the hands of readers. There are hundreds of thousands of books published every year, so it’s your job to...
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Learning the Value of the ISBN and Metadata

Metadata in its simplest definition is data about data. So what does this mean for authors? Metadata is any information about your book that is not directly related to the plot. So your title, back cover blurb and keywords about your book are all your metadata. For authors looking to sell books online, metadata is...
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