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WHY SUMMER IS ACTUALLY A GOOD TIME TO START A BOOK PUBLICITY CAMPAIGN

by Dan Smith, CEO, Smith Publicity Summer. Our favorite time of year, and also the one time of year some publicists will tell you is not a good time to start a book marketing campaign. You might also hear than starting a campaign after Thanksgiving is bad, or that a mid-Spring publicity launch won't work, or...
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How Smith Publicity Helps Authors Get Meaningful Media Coverage

Once you publish your book, the journey is not over. Whether you’re a self-published author or traditionally published, you have to develop a strategic marketing plan to generate buzz about your book and get it in the hands of readers. There are hundreds of thousands of books published every year, so it’s your job to...
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Learning the Value of the ISBN and Metadata

Metadata in its simplest definition is data about data. So what does this mean for authors? Metadata is any information about your book that is not directly related to the plot. So your title, back cover blurb and keywords about your book are all your metadata. For authors looking to sell books online, metadata is...
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Book Publicity Glossary of Terms, Part One

by Dan Smith The book marketing industry has its own jargon, and too often we don’t slow down enough to fully explain what it all means. Like most industries, we use lots of inside terms to succinctly describe and communicate what it is we do. At Smith Publicity we use common publicity-industry terms, but also our...
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Why Do You Need a Marketing Plan for Your Self-Published Book?

shutterstock_190955117 From Amazon's CreateSpace to Lulu, there are many platforms where authors can self-publish their books. Many of these offer options for self-published books to get into the databases of traditional book distributors, but getting book stores to buy them, or getting meaningful media coverage, can be very...
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6 Must-Follow Blogs & Websites for Authors

shutterstock_205431031 If you've tried researching book marketing tips online, then you know there is a plethora of information. How can you separate the ideas that will work from those that won't? Some information you find online is written by authors who are solely promoting their book, or by book...
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Top 3 Online Book Promotion Tools

shutterstock_164517569 Whether you're a self-published indie author or a NY Times best seller, all authors have the same goal – to get their book in the hands of readers. With hundreds of thousands of books published every year in the United States alone, it's important to formulate a...
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