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Cyber Monday 2014 – Make Your Book Jump off the (Virtual) Shelves!

by Brittney Karpovich, Marketing and Social Media Strategist, Smith Publicity It’s the most wonderful time of the year to reach consumers. Everyone is buzzing about the holiday season and what do people do during the holiday season? Buy. Consumers will spend more money from now until Christmas than any other time of the year. As an author, why...
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Printed Books 101: The Components of a Book (and where they go): A cheat sheet for self-published authors making print books

[This is an excerpt from 'Printed Book Design 101,' written by Joel Friedlander of The Book Designer.] For quick reference, here’s a cheat sheet of common components used in book design. Remember, most books don’t have all of these, so use this glossary to get the parts you DO have in the right place. Half title — This...
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Book Discoverability: The 5 Biggest Mistakes Authors Make on Amazon

As we head into the holiday season, it’s essential to maximize your book’s presence on Amazon. With hundreds of thousands of competitive titles for potential buyers to sift through, it’s important to make sure you’re not making basic mistakes that can impact your book’s success! 1. Not Having an Author Page: It’s no longer just about...
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Smith Publicity’s Fall Travels

Smith Publicity’s Dan Smith and Alex Nye represented the company at the Self-Publishing Book Expo (SPBE) on November 15 in New York City. In addition to exhibiting, Dan Smith was a featured member on an advanced publicity panel discussion and an Ask the Experts roundup session at the conclusion of the expo. The Smith exhibit stand...
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Book Editors Share Tips for Authors

By Sandy Smith, President of Smith Publicity Dan Smith and I had the pleasure of attending and participating at the annual Greenleaf Book Group Author Summit in Austin, TX in late September. While we spoke on the topic of book publicity, we were fortunate to hear publishing experts share valuable insights. Here are the highlights of tips/information...
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