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8 Famous Book Publicity Stunts – Some Good … Some Not So Good

Book publicity stunts are risky. Typically, they either go well and are succeed in garnering public and media attention, or they go badly, sometimes very badly. There's usually not much in-between, at least for the inventive stunts. Here are eight memorable ones. Jennifer Belle, author of The Seven-Year Bitch, hired a bunch of actresses to…
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Some Things a Kindergartener Can Teach You About Book Marketing

You consult with professionals with decades of experience, learn everything you can about book marketing, and you absorb as much information from experts as possible. But like many things, sometimes we over-complicate matters and we forget about some basics. It’s important to return to the fundamentals, those principles and straightforward insights that come from surprising sources…
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5 Big Changes in Book Marketing in the Last 10 Years

The publishing and media industries have each undergone rapid and significant change. As a result, book marketing and book promotion has changed as well. Here are 5 changes we’ve seen in the past 10 years. --Media shrinkage, media expansion - Hundreds of newspapers have closed, and some popular magazines are no longer around. Most of…
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“Book Marketing Madness” Returns!

At Smith Publicity, we work hard. Book publicity is a stressful business, so we try to have some fun whenever we can. Among our many informational YouTube videos, we like to intersperse some lighthearted ones that reflect our personality. In this edition of "Book Marketing Madness" see Michela DellaMonica, Kelly Dougherty and Mike Onorato answer…
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Podcast: NetGalley – Everything You Need to Know About this Powerful Book Marketing Tool!

In this episode, we talk with Kristina Radke, International Account Director at NetGalley. (www.NetGalley.com) NetGalley is the super-popular, innovative and easy-to-use online service and connection point for book publishers, reviewers, media, librarians, booksellers, bloggers and educators. NetGalley delivers digital galleys to professional readers and helps promote new and upcoming titles. Professional readers--reviewers, media, journalists, bloggers,…
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Smith Publicity Client Denise Dudley: Example of a Terrific Author TV Interview

TV interviews can be nerve-wracking, palm sweating ventures for any author. Anyone who has been interviewed on TV knows that gestures, body-language and every word matters. Smith Publicity client Denise Dudley, author of Work It! Get In, Get Noticed, Get Promoted, provides an excellent example of a great TV interview. As her book marketing campaign rolls…
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How I find my next read – from a twenty-something bookaholic

by Hope Holroyd, Publicity Assistant I’ve always valued reading and being able to escape into a story. As I grew up, the way I learned about books changed. When I was younger, I relied on magazines and catalogs that were sent directly to school that I would sift through to find my next read. But…
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The book industry responds to Amazon buying Whole Foods

Amazon is such a behemoth in the book industry it comes as no surprise that publishers, booksellers and authors had a lot to say about the company purchasing Whole Foods last week. The following article comes from Shelf Awareness Pro, a daily newsletter for people in the book business. (They also have a consumer version…
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Smith client tells ‘why publicists are worth the expense’

Anne Montgomery is a former TV journalist and the author of The Scent of Rain. She is also a Smith Publicity client! She recently penned a blog for her Web site that we wanted to share. A lot of authors considering book marketing wonder if professional book publicity services are worth the expense. Anne says…
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