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Category Archives: Author Resources

Book Marketing Predictions for 2015

By Dan Smith Since Smith Publicity was founded in 1997, every year in the book publishing and book marketing industries has been marked by one constant theme: change. Like many industries, and perhaps more so than most, the book world underwent a massive transformation via the convergence of technology and market changes. A snapshot from…
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How to Keep Blogging Simple—5 Tips for Authors

by Cari Bennette It’s hard to know when to stop sometimes, isn’t it? Over the last few years, it’s been drilled into our heads that we must deliver outstanding content to be a successful blogger. If we don’t, Google will reject us.  And no one wants to be rejected by Google. So we add a…
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Book Discoverability: The 5 Biggest Mistakes Authors Make on Amazon

As we head into the holiday season, it’s essential to maximize your book’s presence on Amazon. With hundreds of thousands of competitive titles for potential buyers to sift through, it’s important to make sure you’re not making basic mistakes that can impact your book’s success! 1. Not Having an Author Page: It’s no longer just…
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Book Editors Share Tips for Authors

By Sandy Smith, President of Smith Publicity Dan Smith and I had the pleasure of attending and participating at the annual Greenleaf Book Group Author Summit in Austin, TX in late September. While we spoke on the topic of book publicity, we were fortunate to hear publishing experts share valuable insights. Here are the highlights of…
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Five Tips on Evaluating Publishing Options

by Tanya Hall, CEO, Greenleaf Book Group Despite the allure of traditional publishing, self-publishing is growing as a viable option for prospective authors. Still, it may not be right for everyone – in many cases, a hybrid model is the best fit. Here are five quick tips to help you find the best business model…
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Top Ways to Market Your Book

Every year, hundreds of thousands of books are published in the United States alone. So how do you make your book stand out once it’s published? To compete with all the other books and famous authors out there, you have to market and advertise your book. You can’t rely on your publisher or local bookstore…
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Crowdfunding in Your Book Publicity Campaign

By Justine Schofield, Development Director of Pubslush You might already know this, but I’m going to say it anyway. Publishing a book is hard. If you didn’t already know this, I’m not sure if I should apologize or say ‘you’re welcome.’ There’s a lot that goes into publishing. Not only do you have to write the…
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eBook Pricing Strategies for Self-Published Authors

By Chris Robley, editor of The BookBaby Blog One of the most common questions we hear at BookBaby is “how much should I charge for my eBook?” Like most good questions, this one doesn’t have a simple answer. In fact, we usually have to ask the author a few questions ourselves: What is your goal…
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