In this issue:
- Announcement: Register to Display Your Book at Frankfurt International Book Fair (Deadline: 8/10/12)
- Why it Pays to Self-Publish a Professional Ebook by Deanne Katz, Esq.
- Getting the Most Out of Editorial Calendars by Abigail Raymond, Smith Publicity
Display your book at the 2012 Frankfurt International Book Fair
Frankfurt, Germany: October 10-14
Perhaps no venue on Earth reaches the depth and breadth of the publishing industry the way the Frankfurt Book Fair does. It might be because of the near 300,000 in attendance, the eight full halls of exhibits covering 100 different countries, or maybe it’s just the reputation Frankfurt has as the industry’s 100% absolute must-participate event for over 60 years. One thing is certain however, and that’s that regardless of the cause, there’s no question that the Frankfurt Book Fair is the most important event on the publishing industry’s calendar each year. Reach publishers, agents, distributors, printers, booksellers, librarians, book buyers, authors, journalists, rights executives, editors and so much more from a pool larger than any other all in one location.
To register your book or for information and questions, contact Kathy Weick at firstname.lastname@example.org or 856-489-8654 ext. 306. Price is $275 per book (call for multiple book discount). Please note the deadline to register your book is August 10th!
Questions? Contact a representative of the Smith Publicity sales team:
Sandy Diaz, email@example.com, 856.489.8654 x301
Dan Smith, firstname.lastname@example.org, 856.489.8654 x101
Marissa Madill, email@example.com, 856.489.8654 x314
Dina Barsky, firstname.lastname@example.org, 856.489.8654 x319
Sarah Miniaci, email@example.com, 856.489.8654 x329
Ben Cameron firstname.lastname@example.org, +44 (0)20 7917 9812 (London office)
Why it Pays to Self-Publish a Professional Ebook
by Deanne Katz, Esq.
shared from a recent post on Reuters.com
Publishing a professional ebook can be a great marketing step and with the variety of tools to self-publish it’s never been easier for a new author. An ebook can also be a marketing tool since it shows the author’s expertise and can bring in new business.
The benefits of self-publishing are numerous but there are also pitfalls that are best avoided. Knowing your topic is one thing but knowing how best to get it into the hands of interested readers is a whole other issue.
If you’re considering writing an ebook, check out our five helpful tips for self-publishers.
Self-publishing an ebook is relatively simple but making one that will actually sell and increase your market share is more difficult. Make it easy on yourself by following these tips.
1. Pick a niche market. There are a lot of self-published books out there and it’s hard for consumers to find the right one. Narrowing your topic helps to decrease competition and steer potential clients to your book. Picking a relatively narrow topic also provides more space to really go into detail and show readers the value of your expertise.
2. Self-publish, don’t self-edit. You are the expert on the topic you picked but most new authors don’t have experience as editors as well. A good editor knows what will grab readers and what stuff needs to be cut. Hiring a copy editor can also ensure that you don’t miss embarrassing spelling and grammar errors that can decrease reader’s opinions of your expertise.
3. Design an engaging cover. Despite the tired idiom, people do judge books by their covers and ebooks are no exception. If you aren’t the creative or artistic type, get someone else to make a visually exciting cover for your book. Make sure your book stands out (in a good way) when potential readers see it on a small scale – like in an amazon.com list of results.
4. Price it below market value. This part may seem counterintuitive but people are more likely to buy the book if it’s cheaper. That may mean fewer book profits in the beginning but it also means wider circulation. That leads to more business which is often the point of writing a professional ebook in the first place.
5. Market the book. Once you’ve written the book, it’s not going to sell itself. Make sure the online sale page looks good and has appropriate tags and images so potentially readers can find it. It may also be a good idea to create a webpage for the book or promote it using social media; even make business cards to direct interested people to it.
Getting the Most Out of Editorial Calendars:
Planning Today for Coverage Months from Now
by Abigail Raymond, Smith Publicity, Inc.
Staying on top of the news cycle is as much a science as it is an art. To create the maximum amount of exposure for a book, authors and publicists should not only be aware what’s happening now but what’s ahead for long-lead publications, such as magazines.
Editorial calendars help keep everyone on the same page, giving editors a roadmap for the year ahead and PR professionals an idea of who to reach out to with pitches and story ideas. Since magazines prepare for issues months ahead of time, don’t be surprised if they ask for a holiday article in September!
Check out what’s ahead for some of the top publications in the US:
- 11/4 – Cover: Veterans Day, Finances (9/27 Close)
- 11/11 – Cover: Thanksgiving food, Family (10/4 Close)
- 11/18 – Cover: TBD, Better you: COPD (10/11 Close)
- 11/25 – Cover: TBD, DIY (home) (10/18 Close)
- Thailand’s Golden Triangle, Theme: Gift Guide (9/17 Close)
USA Today Weekend
- 11/4 – Cover: It’s never too late to adopt; H/D/F/TD: What’s wrong with this bedroom? Sleep slipups; Food: Five ways to serve: Potatoes; Home: Entry/foyer makeover; F&R: Mending family rifts; B/S/S: Teeth whitening (10/9 Close)
- 11/11 – Cover: Holiday dinner: New twists on old favorites; H/D/F/TD: More ways to get fiber into your diet; Food: Not-your-mom’s apple pie; Home: Design your own holiday card; F&R: 5 rules for being a houseguest who gets a second invitation; B/S/S: Party shoes (10/16 Close)
- 11/18 – H/D/F/TD: 5 tips for exercising in the cold; Food: Holiday dinner wine pairings; Home: The fine art of writing a thank-you note; F&R: Secrets of successful book clubs; B/S/S: Painless jean shopping (10/23 Close)
- 11/25 – H/D/F/TD: What your dentist wishes you knew about your teeth; Food: Readers share their favorite healthy recipes; Home: Finding your tribe: How to create a family of friends; F&R: Tipping tips; B/S/S: Gifts for your boss, dog walker and more (10/30 Close)
- 11/12 – Election (10/15 Close)
- 11/19 – Election (10/22 Close)
- 11/26 – Future of Work (10/29 Close)
Southwest Airlines Spirit
- Drink: Double Eagle (Basil Hayden bourbon. muddled Thai Basil, Aperol, simple syrup), from Jason Asher of Magnum Cigar, Wine, & spirits in Phoenix; Package: The Family Issue stories of family, plus the latest resources that help you research—and maybe improve—your family tree. Plus a huge infographic that helps you understand your genes. What can you blame your ancestors for? Finally, a guide to dealing with the most awkward family situations…like, say, Thanksgiving.; Adventure in: Fort Lauderdale, Florida; Life adventure: Fort Lauderdale, Florida; Special section: Reno – Tahoe (9/14 Close)
- 11/5 – Election Preview (10/5 Close)
- 11/12 – Best Inventions (10/12 Close)
- 11/19 – The Road to the White House: Election Results (10/19 Close)
- 11/26 – Culture: Tech Video Games (10/26 Close)
ESPN The Magazine
- 11/12 – College Basketball Preview: Few sports inspire as much passion as college hoops— and The Mag captures this love of the game perfectly in this annual issue. Other Topics Covered: NASCAR Chase for the Cup, College Football (10/12 Close)
- 11/26 – The Genius Issue: It’s midseason for the NFL, and someone’s outscheming the rest of the league. Plus, all the other innovations that keep the games changing. Other Topics Covered: College Basketball, Pro Basketball*, Hockey, Holiday Gift Style Guide (10/26 Close)
- The Sexist Woman Alive Issue + Best New Restaurants + Watch Round-up (8/28 Close)
- The Best Cars of the Year/Gaming Extravaganza/Hometown Hotties Top 10: From supercars to hybrids, the Maxim RPM Awards will get your motor running. The biggest and best video games of 2012 and beyond. The 10 finalists in the search for America’s Hottest Girl Next Door are revealed. (8/30 Close)
- THE DARING ISSUE: The Women Who Dare, Resort Fashion, The Ultimate in Luxe: Fur, Find Your Perfect Fragrance, Beauty Diaries: Better Body (9/4 Close)
Martha Stewart Living
- The Thanksgiving Issue (8/20 Close)
O, The Oprah Magazine
- Who Are You Meant to Be? (8/22 Close)
- Holiday/Money (8/17 Close)
- The Healthy Holiday Issue • Special: Women Who SHAPE the World • Fitness: De-Stressing Holiday Workouts • Beauty: The Eyes Have It: A Shadow, Liner, and Lash Spectacular • Food: A Healthier Thanksgiving • Health: Flu Fighters (8/29 Close)
Bloomberg Business Week
- 11/12 – Best B-School Rankings Special Report (10/122 Close)
- 11/19 – B-School Rankings Special Report (10/29 Close)
- 11/26 – Focus On: Energy/Sustainability (11/5 Close)
- The Green Issue: Going Green, Staying Green, Selling Green (9/10 Close)
- Co-Create Special: The brightest and best from Madison Avenue, Silicon Valley and Hollywood (9/13 Close)
- 11/5 – America’s Best Small Companies (10/1 Close)
- 11/19 – Most Powerful People (10/15 Close)
- 11/12 – The Best Advice I Ever Got & Tech Special: Automotive Innovation (10/8 Close)
- 10/12 – Retirement & Best Places to Retire (9/17 Close)
- 12/2 – Cover: Pennsylvania Christmas village, Finances (10/25 Close)
- 12/9 – Cover: Holiday food, Family (11/1 Close)
- 12/16 – Cover: TBD, Better you: Diabetes (11/8 Close)
- 12/23 – Cover: Acts of kindness, DIY (home) (11/15 Close)
- 12/30 – Cover: New Year’s Eve ball drop, Family (11/21 Close)
- Tokyo, Theme: Islands (10/22 Close)
USA Today Weekend
- 12/2 – H/D/F/TD: How to be an intuitive eater; Food: Meals you can make ahead; Home: Organize your pantry; F&R: Your house or mine: Navigating the holidays; B/S/S: Stocking stuffers they’ll actually use (11/6 Close)
- 12/9 – H/D/F/TD: Your health shopping list: What’s worth springing for — and what’s not; Food: Comfort food favorites dressed up for the holidays; Home: Tricks for setting a holiday table from the country’s top party planners and designers; F&R: The most thoughtful gifts I’ve ever gotten: Readers write in; B/S/S: Bath salts and lotions (11/13 Close)
- 12/16 – H/D/F/TD: Give your butt a boost: 3 easy moves; Food: Once-a-year special desserts; Home: Holiday letter roundup: Readers share the funniest letters they’ve ever received; F&R: Teaching kids gratitude; B/S/S: Winter white (11/20 Close)
- 12/23 – H/D/F/TD: Fresh stress-relief strategies; Food: Holiday morning breakfasts; Home: How to do nothing; F&R: Finding love in the everyday; B/S/S: Trash or treasure: Repurposed gifts (11/27 Close)
- 12/30 – Cover: Year-end roundup: The best health studies and news; H/D/F/TD: Remedies for holiday overindulgences; Food: Take-out made healthy; Home: Donation nation: The best places to donate furniture, clothes, toys, appliances and more; F&R: 5 relationship resolutions to make in 2013; B/S/S: How not to look tired (12/4 Close)
- 10/3 – Holiday Gift Guide (11/5 Close)
- 10/10 – Smartest Families (11/12 Close)
- 10/24 – “The Best Of” (11/26 Close)
Southwest Airlines Spirit
- Package: PARTY! A package on how to make the obligatory holiday party a genuine blast, whether at home or with co-workers. Plus an essay on Jay’s dad, a frustrated inventor who built a volcano, a caveman mini-golf course, a basement waterfall (with fish), and basically dedicated every moment of his free time to theme parties—all of them disappointing, occa- sionally hilariously so; Adventure in: New Mexico; Life adventure: New Mexico; Special section: Florida and Health Resolutions (10/12 Close)
- 12/3 – Health Special Report 7; Culture: Food Special (11/2 Close)
- 12/10 – Photos of the Year; Culture: Holiday Movie Preview (11/9 Close)
- 12/24 – Year’s Best in Culture (11/23 Close)
- 12/31 – Person of the Year (11/30 Close)
ESPN The Magazine
- 12/10 – Interview Issue: ESPN multimedia come together to interview the biggest names in the games for the most comprehensive collection of Q&As in sports. Other Topics Covered: NFL, Pro Basketball*, College Basketball (11/9 Close)
- 12/24 – Do-Over Issue: The second annual opportunity for our readers to determine what moments they would like to do over. Other Topics Covered: NFL Playoff Preview, College Basketball, BCS, Winter X Games (11/23 Close)
- Americans of the Year (10/2 Close)
- Best Stuff of the Year: The only gift guide that matters. (9/27 Close)
- THE BEST- DRESSED ISSUE: Mr. Blasberg’s Best-Dressed List and Awards, 13 for 2013 (Who’s Next), Party Dressing, The Best Black Dresses, Watch Special, Beauty Diaries: Favorites (10/5 Close)
Martha Stewart Living
- The Holiday Issue (9/17 Close)
- Celebration Issue, Job Genius Award, Annual Gift Guide (9/21 Close)
O, The Oprah Magazine
- Favorite Things (9/21 Close)
- 50 Gifts Under $50 (9/14 Close)
- 12/3 – Holiday Gift Guide; Holiday Style (10.26 Close)
- 12/10 – Winter Style Special; Dress Up Your Denim (11/2 Close)
- 12/17 – Top Trends 2011 (11/9 Close)
- 12/31 – At Home Christmas (11/16 Close)
Life & Style
- 12/3 – Holiday Gift Guide; Holiday Beauty & Hair (10/26 Close)
- 12/10 – Holiday Fashion; Dress Up Your Denim (11/2 Close)
- 12/17 – New Year’s Eve Dresses (11/9 Close)
- The Gift/Gear Guide Issue • Special: The Best Gifts for Everyone on Your List • Special: Tech Gear Guide • Fitness: Beat Winter Gain • Beauty: Holiday Hair and Makeup • Food: Food, Fashion, Fun: Throw A Holiday Party • Health: Stress Less (10/3 Close)
Bloomberg Business Week
- 12/3 – Focus On: Enterprise (11/12 Close)
- 12/10 BGOV: The New Government (11/19 Close)
- 12/24 – Annuity: 2012 Year in Review (12/3 Close)
- The Trends Issue: A Look Ahead at the Markets, Ideas & Opportunities for Entrepreneurs in 2013 (10/10 Close)
- Gadgets, Gifts and Breakthroughs: Guide to the most innovative products of 2012, and a sneak peak at the coolest ones coming in 2013 (10/18 Close)
- 12/3 – The Investment Guide II, Largest Private Companies, Africa Rich List (10/29 Close)
- 12/17 – Impact 25/Best Charities, NHL Valuations (11/12 Close)
- 12/3 – Businessperson of the Year & Best of the Year in Business; Pursuits: Gift Guide (10/29 Close)
- 12/24 – 2013 Investor’s Guide & Wall Street All-Stars (11/19 Close)
- 11/16 – Money Heroes & Global 2012 Forecast (10/22 Close)
About Smith Publicity
Beginning in 1997, Smith Publicity has evolved from a one-person operation run from a bedroom office to one of the leading book promotion firms in the industry. Fueled by a passion for making good things happen for clients, we’ve worked with over 1,500 individuals and companies—from New York Times Bestsellers to first time, self-published authors in every genre.
The Smith Publicity reach is international; we’ve effectively worked with clients throughout the United States, Canada, the U.K., and from Australia to Israel and Malta. We have offices in New Jersey, New York City, Los Angeles, Toronto and London.
While our expansion from boutique publicity agency to a multi-faceted public relations firm has greatly expanded the breadth of our services, the fundamental driving force behind everything we do is superior presentation, promotion, and positioning of our clients. Our refrain, “make good things happen for clients,” has propelled Smith Publicity from just another agency to a premier promotional firm offering outstanding, cost-effective service with unparalleled customer attention.
Smith Publicity, Inc.
856.489.8654 ext 309
Mailing Address: 1930 E. Marlton Pike, Suite I-46, Cherry Hill, NJ 08003