What are the differences between author and business websites and which do you need for your brand? In discussion with co-hosts Olivia McCoy and Corinne Moulder, Founder of AuthorPop, Daniel Berkowitz, gives pro tips for authors looking to build out their own websites and shares best practices for working with a web developer.
Daniel Berkowitz earned a master’s from the Columbia journalism school before moving into book publishing by joining Grand Central Publishing, an imprint of Hachette. From there, he moved on to Digital Book World, where he reported on the digital side of book publishing, before moving on to Writers House, where he worked with authors and advised agents on digital best practices for authors. After Writers House, Daniel started AuthorPop, a consultancy that works with authors and publishers on a range of digital initiatives, including website design, ad campaigns, email marketing, self-publishing, and more. In 2020, he also joined Open Road Integrated Media, where he works with publishers and authors on a range of advertising campaigns. Learn more at www.authorpop.co.
About Smith Publicity
Smith Publicity is a book marketing firm that has been in business for over 25 years. They have a team of experienced and knowledgeable professionals and book publicists who work with authors to create customized book marketing campaigns that generate awareness, attention, and sales. In addition to traditional print media, they also utilize online tools and social media to reach the widest possible audience for their clients’ books. Whether you’re looking to increase your visibility and sales in the traditional publishing market, or you’re self-published and need assistance getting your book into the hands of readers, Smith Publicity can help.