Marketing Books to Reach New Readers: Tips and Tricks that Work
How to Get Your Book Discovered in a Crowded Marketplace What is the best way to market a book? It’s a question thousands of authors and publishers (and self-published authors) have asked us at Smith Publicity. The answer is different for every book. Effective book marketing boils down to reaching people interested in your book. […]
Rolling with Broadcast Publicity: Open Book with Publicity Manager Courtney Link
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! Our Open Book series was established in 2022 and features interviews with Smith Publicity team members. In a brand new episode of Open Book, host Olivia […]
The Ins and Outs of Consumer Reviews on Amazon
By Olivia McCoy Anyone working in publishing will back me up when I say that Amazon is its own universe. Beginning as a garage business, it’s grown into the #1 place to buy books and since consumer reviews have proven to be one of the biggest influencers in a title’s sales, it is CRITICAL for […]
New Podcast Episode: How to Sell Your Book Using TikTok with Miral Sattar
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! Our guest this month, Miral Sattar, is an accomplished Booktoker, influencer, and publishing professional. On this episode, she joins us to answer your pressing questions about […]
Market Your Book to Connect with Readers
Reach Your Book’s Target Audience to Succeed Book sales and readership are up by many metrics making this an excellent time to write a book. The opportunities are significant regardless of whether you self-publish or work with a traditional publisher. Younger people especially continue to buy and read more books. The trick to making your […]
The Fiction Landscape: Open Book with Kellie Rendina and Andrea Kiliany Thatcher
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! Our Open Book series was established in 2022 and features interviews with Smith Publicity team members. In this fun and helpful new Open Book episode, we […]
How to Promote Your Book: What Works and What Doesn’t
Think Twice About Some Things You Read Online With increasing frequency, people post articles online professing great authority about how to market a book. Many are cleverly written for search engines to attract the eyeballs of self-published authors. Nearly always, they promise amazing results virtually cost-free. But if you’ve recently read one, we suggest you […]
Call for Entries | 2023 Smith Publicity Book Marketing Scholarship
Write a Persuasive Essay and Enter to Win Our 2023 Scholarship We’re delighted to call for entries for the 2023 Smith Publicity Book Marketing Scholarship. The submission period will be open from March 6 to June 9, 2023. The 2023 Essay Prompt: “Is there a book that you think should be required reading for everyone? […]
New Podcast Episode: How to Build Your Brand Into Your Book with emPower PR Group’s Stephanie Feger
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! Our guest on the podcast this month is the wonderful Stephanie Feger, owner and chief strategist of emPower PR Group. Stephanie speaks about what makes up […]
The 5 Essential Ingredients of an Author Media Kit
As an author, you’ve probably gotten a lot of marketing advice centering around building an author platform. Whether it’s Twitter or TikTok that’s the hottest new social platform on the block at the moment, there’s never a lack of excitement being drummed up for the latest shiny new marketing fads year after year. But one […]