How to Get Your Independently-Published Book into Bookstores – Book Marketing Webinar

The thought of walking into a bookstore and seeing your book on the shelves is a thrilling one for almost every author, which is why one of the most frequently asked questions we receive is: how can I get my independently-published book onto store shelves?

We’re pleased to answer the question with a new Smith Publicity webinar:

Appealing to Bookstores: How Authors Can Get Their Book onto Store Shelves,

Plan a Successful Store-Hosted Event and More

April 2023 How to get your book on bookstore shelves webinar graphic. The Smith book publicity team gives advice and tips for book marketing and author promotion.

Register Today for the Smith Publicity Webinar
Wednesday, April 26th, 2023 – 2 p.m. (EST)

Anyone with internet access can attend for free at 2 p.m. on April 26. If you miss the live session, you can watch a recording on-demand at your chosen time.

You’ll walk away with a behind-the-scenes look into the bookstore world and a better understanding of how things operate at bookstores and with book distributors. You’ll also hear about best practices, tips, and advice for working with bookstores and their staff members.

Learn How to Get Bookstores to Stock Your Book

The webinar discussion will be wide-ranging and include a Q&A with attendees. It will provide information in three crucial areas.

  • How bookstores decide which books to carry
  • What authors can do to get their books into
  • Planning tips for store-hosted author events

Smith Publicity’s Olivia McCoy, who is a publicist and book marketing associate, will lead the webinar. She will be joined by Lynn Rosen, who founded an independent bookstore and today is a manager at Barnes & Noble, and Kristine Peyre-Ferry, director of distribution at Greenleaf Book Group.

Smith Publicity Webinars Answer Author’s Most Frequently Asked Questions

Smith Publicity aims to keep the webinars focused on topics of importance to authors. We know that understanding more about how bookstores work is a question on many people’s minds. The conversation between Olivia, Lynn, and Kristine will shed light on many aspects of the topic.

Experienced Smith Publicity book marketing professionals lead all of our webinars, joined by other Smith PR experts or book industry partners, depending on the topic.

Take advantage of more free learning opportunities from Smith Publicity.

Every session has been recorded for future viewing to support Smith Publicity’s commitment to making book publicity and marketing knowledge more widely available online to authors, publishers, and others connected to the field.

Why Attend Our Webinars?

There is no substitute for learning real-world knowledge from working book industry professionals. Every Smith webinar is structured to give you the author contact with people whose knowledge can benefit you. The goal is always to help you achieve your book’s promotional goals.

The question-and-answer session at the end of each course is consistently among the most popular. Even if you watch a recorded version later, others may likely have asked the questions most on your mind – the interactive format between course leaders and attendees adds considerable value.

Our Smith book publicists and the panelists we invite work every day preparing, marketing, and selling books in every genre. The knowledge they share reflects current trends and opportunities in the industry. Only select book marketers can offer such a broad scope of services.

Want to learn more about how to market your book?

Check out the Smith Publicity blog articles here.