GET STARTED!!
  • Download an overview of our capabilities
  • Download our tips guide
 856-489-8654
Smith Publicity
  • Book Publicity Services
    • Book Marketing Services
    • Business Book Marketing Services
    • Non-Fiction Book Marketing Services
    • Self-Help Book Promotion
    • Fiction Book Marketing Services
    • Children’s Book Marketing
    • Book Marketing for Publishers
    • eBook Marketing Services
    • Book Promotion Services
  • Author Resources & Education
    • Resources for Authors
    • Our Webinar Series
    • Our Readiness Quiz
    • Our Blog
    • Our Podcast
    • 110 Book Marketing Ideas to Sell Your Book In 2023
    • Glossary of Book Marketing and Publishing Terms and Industry Services
  • About Us
    • Smith Publicity Company History
    • Testimonials
    • FAQs
    • Staff
    • Photos
    • Book Marketing Scholarship
    • Full-Service Public Relations Agency
    • Giving Back
  • Contact Us
  • Search
  • Menu Menu
Smith Publicity Blog
You are here: Home1 / Smith Publicity Blog2 / Blog Posts3 / Smith Publicity Book Marketing Quick Tips: Writing Quality ByLined Art...

Smith Publicity Book Marketing Quick Tips: Writing Quality ByLined Articles

December 6, 2018/in Blog Posts /by Smith Publicity

A bylined article is an article written by an author that is then pitched to run as-is in print and online outlets. The author is given credit as the writer – hence “byline” – and typically a brief bio is placed at the end which mentions the author’s background, book, website, etc.

Bylined articles can be very effective in book marketing because they provide ready-made material and can effectively spread word about an author and book and spark sales. They can also significantly enhance an author’s expert brand. When the author is a business owner or consultant, articles can lead to new business, prospective clients, speaking engagements, regular writing opportunities, etc.

But just writing an article is not enough. For an article to get picked up and run in a print or online outlet, it must be well written and conform to some industry standards.

Here are a few quick tips for writing quality bylined articles that can become important aspects of a book publicity push.

  1. Select an interesting, useful topic. Bylined articles are not promotional in nature. They should be written to provide useful insights, information, ideas and and/or advice.

Examples:

  • Business author wrote an article on tips to remember people’s names to enhance networking.
  • Self-help/nutrition author wrote an article about the five biggest myths of dieting.
  • Fiction author with a book about a serial killer wrote an article on how serial killers are ”made.”
  1. Choose the right article headline.Peruse your favorite magazine and website for article headlines that grab your attention. Use active, not passive words. Highlight benefits, not features. Numerical headlines typically work very well.Examples of weak and strong headlines:

–Great Diet Tips for Everyone
or better …
–7 Tips to Lose 7 Pounds in 7 Days

–How to Invest Money for College
or better…
–5 Tips to Save for Your Baby’s College

  1. Keep length in mind.Articles are typically between 800 and 1200 words. If you’re unsure what a specific outlet wants in terms of word count, just send an email to an editor and ask.
  2. Edit, edit and edit! There’s nothing worse than submitting a sloppy, error-filled article. Not only will it not be picked up, you’ll likely eliminate your chances of getting in the publication in the future.
Tags: author marketing, book marketing, book promotion, book promotion services, book pubicity, book publicity, bylined article, smith publicity
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Pinterest
  • Share on LinkedIn
  • Share by Mail
https://www.smithpublicity.com/wp-content/uploads/index-2.png 168 300 Smith Publicity https://www.smithpublicity.com/wp-content/uploads/smith-publicity-logo-crop.jpg Smith Publicity2018-12-06 21:18:592019-10-02 19:49:13Smith Publicity Book Marketing Quick Tips: Writing Quality ByLined Articles
You might also like
Online Book Promotion versus traditional book marketing; a detailed infographic by the professional book publicists at Smith Publicity Infographic: Online Book Marketing vs Traditional Book Marketing
The best time to start a book publicity campaign by Dan Smith When to Start a Book Publicity Campaign
Book advertising can be a lot more expensive than book publicity. We list the differences between book marketing, advertising and publicity Understanding Book Marketing and Advertising: Credibility vs. Control
January 2023 behind the scenes book marketing webinar graphic. The team at smith publicity discusses book promotion trends in 2022, predictions for 2023, and answers marketing questions. Book Publicity: Look Behind the Scenes with Smith’s Experts – Book Marketing Webinar
How to promote a book on social media. Social media tips and tricks for authors Social Media Tips for Authors and Their Books
How to promote a book on social media. Social media tips and tricks for authors It’s TV Time! Prepping For a National TV Interview

Recent Posts

  • smith publicity book marketing team meeting about book publicity.Increased Exposure:
    The Benefits of Hiring a Professional Book Publicist
  • Headshot of Smith Publicity president Marissa Eigenbrood. Book Publicity company executive.What Leadership Means to Smith Publicity: A Word from President Marissa Eigenbrood
  • Sandra Poirier Smith was promoted to CEO of Smith Publicity, and Marissa Eigenbrood was promoted to President of Smith Publicity in January 2023.Smith Publicity Executive Promotions
  • Smith publicity reviews, and common complaints from media outlet being discussed.Smith Publicity Reviews the Most Common Complaints Media Have About Authors
  • Industry Innovations: The Role of Expert Commentary in Book Marketing
  • January 2023 behind the scenes book marketing webinar graphic. The team at smith publicity discusses book promotion trends in 2022, predictions for 2023, and answers marketing questions.Book Publicity: Look Behind the Scenes with Smith’s Experts – Book Marketing Webinar
  • What’s in an Edit?

Relevant Pages

  • Home
  • Book Publicity Services
    • Business Book Promotion
    • Children’s and YA Book Promotion
    • Fiction Marketing Services
    • Non-Fiction Marketing Services
    • Author Promotion Services
    • Self-Help Book Promotion
    • Book Publicity and Promotion for Publishers
  • Marketing Resources for Authors
  • The Ultimate Guide for Successful Book Marketing
  • Download Our Book – Publicity Tips Guide
  • Glossary of Marketing and Publishing Terms
  • Contact Us

Find Us

Smith Publicity, Inc.
1415 Marlton Pike East
Suite 402
Cherry Hill, NJ 08034

(856) 489-8654
Privacy Policy • Sitemap

Follow us

  • facebook
  • twitter
  • youtube
  • pinterest
  • instagram
  • linkedin
  • rss

Smith Newsletter Signup

To sign up for event updates and a monthly newsletter from Smith Publicity, register here.

We respect your email privacy

© Copyright 2023 - Smith Publicity, Inc.
  • Author Promotion Services
  • Book Publicity Services
  • Smith Publicity Blog
Scroll to top