Put It In Writing:
6 Tips for Crafting a Strong Bylined Article
Writing Bylined Articles Builds Your Author Brand By Sophia Moriarty Writing a bylined article can be a crucial aspect of building your author’s reputation as an expert in your field and connecting with new audiences. When your book can be mentioned appropriately in your byline bio, it helps with book marketing. It’s also a beneficial […]
6 Tips for Crafting a Strong Bylined Article
How Authors Can Use Twitter to Connect with Readers
Twitter is Excellent for Book and Author Promotion Twitter is a great tool for helping authors build and interact with a loyal, enthusiastic following. When used effectively, Twitter can help authors expand their reach and boost engagement. Before jumping into the fray, it’s important to know the basics and establish a following. See our previous […]
Does Smith Publicity Still Count on Book Reviews in Marketing Campaigns?
The answer to the question as to whether Smith Publicity still counts on book reviews as part of book marketing campaigns is … it depends. The book review landscape has changed dramatically in the past ten years. With many newspapers and magazines closing and others trimming staff, book reviews have largely moved to the Internet.
Supporting Black Voices in the Publishing Industry
Photo Credit: Jane Mount= Smith Publicity stands firmly against racism, oppression, and violence. We acknowledge that there has been a long history of racism and inequality in this country and within the publishing industry that has and continues to cause great pain. We are committed to doing our part towards a more inclusive community that […]
Working with Podcasts to Promote Your Book
In this episode, we talk with John King, host of the popular creative writing podcast, “The Drunken Odyssey.” John and I discuss how he selects his guests, what he looks for in a book to feature on his show, and what authors should know about how podcasts are produced. TRANSCRIPT: Mike Onorato: Hello, and welcome […]
10 Virtual Media Interview Tips for Authors and Thought-Leaders
10 Ways to Do Your Best in Virtual Media Interviews Though the Covid-19 pandemic has certainly prompted many changes in how we communicate and conduct book publicity campaigns, virtual media interviews were happening long before stay-at-home orders forced TV studios to adapt. Replacing the old studio remote interview, we increasingly saw foreign news correspondents reporting […]
Tips to Ensure Your Author Website Draws the Traffic You Want
How to Have a High(er) Traffic Author Website by Jeniffer Thompson, Monkey C Media When was the last time you checked into the state of your WordPress website? In the last six months, new tools have been added, design trends are changing, and there are probably some things that could use some sprucing up to […]
How COVID-19 Impacted Book Promotion Methods
Going Virtual for Book Promotion Was Required A book is so many things to an author; perhaps above all, it’s a tangible dream—one that likely took years of dedication to come to fruition. Now that your book is finally finished and ready to launch, you face the unprecedented circumstances of our world today as the […]
Using Your Book as a Marketing Tool
How Writing a Book Can Boost Your Business What is 6″ by 9″, usually weighs about one pound, and gives business professionals a serious edge over their competition? A book. A business book serves as proof of that work in a sea of marketing material that tells what a business can do. Most importantly, executives, […]
Self-Published Authors Seek Our Advice in Record Numbers
Our free online advice pages for self-published authors were the most in-demand topic when we tallied up the yearly figures of our Smith Publicity website. In the past year alone, more than 10,000 people visited two service pages for self-published authors. It’s clear these higher numbers fit in with the continuing fast growth of self-published […]