Tips for Creating an Effective Book Marketing Plan
5 Ways to Market Books More Effectively A successful book starts with an effective book marketing plan. A new title cannot succeed in today’s publishing world without defined goals, careful planning, audience identification, and determining target media markets. If an author just “wings it” and launches a book with no plan, disappointment is a certainty. […]
4 Things Book Publicists Need From Authors
As publicists, our job is to secure as much media interest and coverage as possible for a book and author. With thousands of books published every week, the competition is fierce. At Smith Publicity, we consider a book marketing campaign to be a partnership. Yes, authors pay us as professionals and experts, but book publicity […]
A Hybrid Publisher’s Perspective on Why Authors Need Book Publicists
by Trena White Co-founder and principal of Page Two As a busy hybrid publisher of brilliant non-fiction, we work with a wide range of clients—some are well-known authorities in their field, others are just beginning to make a name for themselves. Many come into our first meetings declaring they want a bestseller. Of course, we […]
1999 to 2019 – What’s Changed in Book Marketing?
In the latest episode of the “All Things Book Marketing” podcast, Dan Smith and Vice President of Publicity Services Mike Onorato discuss book marketing changes from 1999 to 2019. Here’s a look at just some of the topics they discuss. Like many service industries, book marketing and book publicity have changed substantially in 20 years, […]
Smith Publicity Identifies the “Seven Deadly Sins of Book Marketing”
by Dan Smith Most authors take the time to educate themselves about the book marketing process and go into campaigns understanding key elements of what book publicists do, how they do it, and how the process works. On the other hand, based on observations of over 3,500 book publicity campaigns Smith Publicity has implemented, we’ve […]
5 Myths of Book Publicity
by Dan Smith Did you know … Any author can do publicity on their own. Book publicists will take your money and get the same results you would get on your own. Book publicity really never sparks book sales. Book publicists are fast-talking BS artists. Actually, the real “did you know” is that there are […]
Hiring a Book Publicity Firm?
4 Important Things to Consider
Consider These Factors to Pick the Right Book Publicist Yes, we think Smith Publicity is a great book promotion firm, but we also know there are other good firms out there. There are many, many things to consider when hiring a book publicity firm or solo publicist to promote your book. In this post will […]
4 Important Things to Consider
Broadcast Interview Tips for Authors
15 Ways to Maximize TV and Radio Interviews Interviews provide authors with excellent opportunities to connect with target readers. If you handle them well, you can expect to generate buzz and potentially spark book sales. At Smith Publicity, we’re a leading book marketing and book promotion agency known for securing radio and TV interviews for our […]
6 Tips to Maximize Media Exposure with Book Publicity
The Best Book Publicists Maximize Media Exposure In book publicity, it’s tempting to sit back and wait for the campaign to produce results. After all, your book has been featured in newspapers, magazines, and their websites, you’ve been interviewed countless times on radio programs, appeared on TV, podcasts, and even enjoyed some glowing published reviews. […]
Kick Your Book Launch into High Gear Through Your Network
Business Contacts Can Boost Your Book Launch By Marissa Eigenbrood, Vice President “Alone, we can do so little; together, we can do so much.” – Helen Keller. Since we were college students or young professionals, most of us have been told that networking is the key to our success. It’s about who you know and […]