Marketing Your Book Takes Building a Platform
Marketing a Book Requires These Platforms Because of today’s high competition level, a robust book marketing platform is a minimum requirement for success. Gone are the days when writing a book is automatically newsworthy. Therefore, authors must establish their marketing platform and set a clear path for promoting their books long before they are published. […]
3 Ways to Promote Your Children’s Book
Children’s Book Marketing Requires These 3 Steps Finding the right media platform to tell your story is crucial to how to market a children’s book. Getting the word out to parents, teachers, grandparents, and librarians is vital. In today’s young adult and children’s book space, it’s all about blogs. They have become an influential community […]
Understanding Book Marketing and Advertising: Credibility vs. Control
How are Book Marketing and Book Advertising Different? Book marketing and publicity are sometimes confused with advertising. The short answer is that publicity is earned coverage, and advertising is paid coverage. Book publicity and advertising are both tools to create awareness about a book and author. Most of us know about advertising because we see or hear […]
Social Media and Book Marketing
Can Social Media Help Market Your Book? How to use social media for book marketing is a question on every author and publisher’s mind. In the best-case scenarios, authors can use social media channels to communicate with fans, build a following, and promote their books. Therefore, it’s easy to see why social media and book […]
Write Great Subtitles to Boost Book Promotion
Why Writing Book Subtitles Can Help Book Promotion Subtitles beneath your book title can improve sales. Subtitles are essential to book promotion for nonfiction books. Therefore, it’s vital to write them well. Before we get into tips for writing subtitles, it’s important to note that many authors agonize over main titles for their books. Some […]
The Pros and Cons of Self-Publishing a Book
Self-Published Books: Perspective from Smith Publicity Many authors today are weighing the pros and cons of self-publishing a book. At Smith Publicity, we work with traditional publishers and self-published authors, so we’re in a unique position to view both sides. There is no doubt that book publishing has seen many changes during the past ten […]
Smith Publicity Book Marketing Quick Tips: Writing Quality ByLined Articles
A bylined article is an article written by an author that is then pitched to run as-is in print and online outlets. The author is given credit as the writer – hence “byline” – and typically a brief bio is placed at the end which mentions the author’s background, book, website, etc. Bylined articles can […]
12 Radio and TV Interview Tips for Authors
Quality author radio and TV interviews can significantly boost a book marketing campaign. When it comes to how to market a book effectively, connecting with an audience of listeners or viewers can be a significant asset. Professional book marketers like the experts at Smith Publicity develop broadcast interview opportunities for authors. But final success depends […]
Tips About Book Subtitles: How to Write Better Ones
How to Write Effective Book Subtitles Well-written subtitles are one of the most potent elements in book marketing. If you’re an author looking for ideas about how to write book subtitles, read on for help from the pros at Smith Publicity. Coming up with the main title of a book can often be agonizing for […]
4 Quick Tips on Finding a Good Book Publicist
Effective book publicists, like the experts on our staff at Smith Publicity, are crucial members of any good book marketing team. While there is a cost to publishers or authors for professional book publicity, most experienced industry pros understand its value. There’s also no doubt that some have taken to cyberspace to write critical articles […]