Book Signing Events and Bookstore Outreach Tips
In-person appearances by authors can be among the essential elements of book marketing. Book signings, especially in your local market, create awareness about your book, let you, as an author, interact with fans, and enhance your book publicity efforts. While stores and publishers can help set up book signing events, authors typically need to take […]
Amazon Book Categories: Tips for Authors
Categorize Your Book on Amazon to Spark Sales Correct Amazon book categorization is essential to your success. At Smith Publicity, we often meet authors who want robust book publicity campaigns, are ready to start but lack information on their Amazon book page. Like it or not, it is the number one online bookseller, by far, […]
Amazon Ebook Marketing Strategies
How to Market eBooks on Amazon Most authors, of course, want to successfully market their eBooks on Amazon and sell a lot of copies. The main difference between selling print and digital copies is that pricing can be a powerful marketing tool with ebooks. Promotional book pricing strategies aren’t new to eBook marketing and Kindle […]
4 Tips for Marketing Self Published Books
Marketing Essentials for Self-Published Books Marketing for self-published books continues to grow as the number of titles launched each year increases. For example, 2017 was a record year for self-publishing: According to Bowker, the total number of titles published grew from 786,935 to 1,009,188, surpassing the million mark for the first time. Therefore, many authors […]
When to Start a Book Publicity Campaign
Is There a Best Time to Start a Book Publicity Campaign? by Dan Smith If you ask ten book marketing experts “when is the best time to start my book publicity campaign?” or “what’s the optimal time to promote my book?” you’ll likely hear at least five variations of answers to these questions. We routinely […]
Books are Powerful Marketing Tools for Business
Books as Marketing Tools for Business Owners, Consultants & Experts by Dan Smith Increasingly, business owners, consultants, experts, and thought-leaders are writing and publishing books. Often, book sales are of little concern to them. A book and media coverage resulting from book marketing can be incredibly powerful marketing tools for their companies and professional practices. […]
How to Promote Your Book on Goodreads
Book Promotion Tips for Authors on Goodreads Goodreads is a free website for book lovers. It’s also an ideal site for book promotion. Authors should think of it as a social network for readers. The book promotional opportunities abound because it allows everyone to see each other’s bookshelves, reviews, and ratings of their favorite (or […]
6 Ways to Boost Holiday Book Sales
Holiday gift-giving brings sales increases for nearly everything — and books are no exception, mainly because they make ideal gifts. If you’re looking into how to market a book, don’t overlook the potential of increasing holiday sales. Books are convenient to buy, inexpensive compared to other gifts, and are easily selected based on someone’s interests. […]
What Every Author Needs to Know About Book Editing
You’ve finished your book. You’ve read through it 12 times. It’s clean. It’s good to go. It’s Ready. No, it’s not. You’d be surprised at how many authors we’ve seen make the mistake of having their books published without having them professionally edited — and we mean a paid outside editor, not a family member […]
How Authors Can Give TEDx Talks
TEDx Talks for Authors: an “All Things Book Marketing” Podcast How authors can give TEDx talks to market their books brand themselves as experts is a hot topic of conversation given the popularity and influence globally. The Smith Publicity All Things Book Marketing podcast linked to this article features a successful TEDx speaker who went […]