GET STARTED!!
  • Download an overview of our capabilities
  • Download our tips guide
 856-489-8654
Smith Publicity
  • Book Publicity Services
    • Book Marketing Services
    • Business Book Marketing Services
    • Non-Fiction Book Marketing Services
    • Self-Help Book Promotion
    • Fiction Book Marketing Services
    • Children’s Book Marketing
    • Book Marketing for Publishers
    • eBook Marketing Services
    • Book Promotion Services
  • Author Resources & Education
    • Resources for Authors
    • Our Webinar Series
    • Our Readiness Quiz
    • Our Blog
    • Our Podcast
    • 110 Book Marketing Ideas to Sell Your Book In 2023
    • Glossary of Book Marketing and Publishing Terms and Industry Services
  • About Us
    • Smith Publicity Company History
    • Testimonials
    • FAQs
    • Staff
    • Photos
    • Book Marketing Scholarship
    • Full-Service Public Relations Agency
    • Giving Back
  • Contact Us
  • Search
  • Menu Menu
Smith Publicity Blog
You are here: Home1 / Smith Publicity Blog2 / Blog Posts3 / Put It In Writing:
6 Tips for Crafting a Strong Bylined Article

Put It In Writing:
6 Tips for Crafting a Strong Bylined Article

July 24, 2020/in Blog Posts /by Smith Publicity

Writing Bylined Articles Builds Your Author Brand

By Sophia Moriarty

How to write a byline article for book marketing. Bylined articles help to build your author reputation as an expert in your field and can increase exposure to new audiences.Writing a bylined article can be a crucial aspect of building your author’s reputation as an expert in your field and connecting with new audiences. When your book can be mentioned appropriately in your byline bio, it helps with book marketing. It’s also a beneficial exercise because it allows you to apply your expertise to new and timely subjects. Some authors have even been inspired to write a whole book stemming from one successful article.

Here are some key tips to keep in mind as you begin writing bylined articles.

  1. Read other articles from your target outlets. This will give you a sense of the type of topics they cover, the tone of writing they prefer, and who their readers are. It can also help you think of ideas for your own article. Make sure you’re reading articles from the section you’re looking to get published in.
  2. Listen to what the editors want. If an outlet’s submission guidelines specify that they’re looking for “600-800 word articles written in a conversational tone,” do NOT submit a 3,000-word research paper, as it would not be the fit for this particular outlet. Submission guidelines exist for a reason. The editors know what their readers respond to, and that’s why they ask for certain content. Submitting an article outside of the given guidelines results in rejection and may make future submissions difficult.
  3. Make sure the article you’re writing is (somewhat) unique. While it’s true that there is nothing new under the sun, you’ll want to do a little bit of Googling to make sure the article topic you’ve chosen hasn’t been written about 20 times in the past month. If it has, chances are the editors will know that and won’t want to publish it.
  4. Choose a topic that is both timely and relevant to your background and expertise. If you or your book publicist has already gotten a specific topic request from an editor, that’s great! Your only job now is to make sure you deliver content on that topic. If an editor hasn’t selected the topic, it’s important to choose a timely topic – it’s something people are or will be talking about soon – it’s relevant to an upcoming holiday/season/event, or it predicts trends or provides a unique take on a current trend. You’ll also want the topic to be relevant to your expertise as credibility and credentials are paramount. Editors want to publish content from experts, so the more closely the topic matches your expertise, the better.
  5. Yes, you can use ideas from your book. Before you go through the painstaking process of coming up with an article topic out of thin air, use your book as a starting point. Think of how you might take some of the book’s main concepts and apply them to a relevant and timely issue.
  6. Don’t make the article self-promotional. Writing an article is an opportunity to provide valuable content that will increase your exposure and help solidify you as an expert in your field. It’s not a vehicle to plug your book, your company, or your latest project. The editor will publish a byline along with the article that usually includes a short bio with a link to your website (or other sites of your choosing). But the article itself shouldn’t be promotional in nature.

Crafted thoughtfully and strategically, a well-written bylined article can be an excellent tool for getting your name, expertise, and book in front of an audience that might have otherwise not seen your work, ultimately leading to a stronger brand, a bigger following, and well-rounded book marketing plan!

About Smith Publicity Book Marketers

As an industry leader in author publicity and book promotion services, the book marketing team at Smith Publicity is dedicated to providing customers with real results. To learn more about our author promotion and book marketing services contact us today.

Tags: author tips, bylined article
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Pinterest
  • Share on LinkedIn
  • Share by Mail
https://www.smithpublicity.com/wp-content/uploads/2020/07/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled.jpg 2712 4076 Smith Publicity https://www.smithpublicity.com/wp-content/uploads/smith-publicity-logo-crop.jpg Smith Publicity2020-07-24 10:30:142022-06-21 02:05:39Put It In Writing:
6 Tips for Crafting a Strong Bylined Article
You might also like
IBPA publishing university 2022, Smith Publicity author branding course Author Branding Presentation at IBPA Publishing University
An author promoting their book at a book club. Super-fan followings can help improve your book sales, authors need to join a book club. 5 Ways Book Clubs Can Boost Book Sales
All the World’s a Stage: The Democratization of Speaking and What the Future Holds for Authors and Experts
Byline Articles: A Staple of Book Promotion to Build Visibility and Attract New Business Opportunities
A book club is a great place for authors to connect with readers and possibly reach new ones. 4 Tips for Book Club Outreach, Book Publicity, and Marketing
How to get an ISBN number. Step by step instructions for authors looking for information on how to get an ISBN number. Does Every Book Need an ISBN?

Recent Posts

  • smith publicity book marketing team meeting about book publicity.Increased Exposure:
    The Benefits of Hiring a Professional Book Publicist
  • Headshot of Smith Publicity president Marissa Eigenbrood. Book Publicity company executive.What Leadership Means to Smith Publicity: A Word from President Marissa Eigenbrood
  • Sandra Poirier Smith was promoted to CEO of Smith Publicity, and Marissa Eigenbrood was promoted to President of Smith Publicity in January 2023.Smith Publicity Executive Promotions
  • Smith publicity reviews, and common complaints from media outlet being discussed.Smith Publicity Reviews the Most Common Complaints Media Have About Authors
  • Industry Innovations: The Role of Expert Commentary in Book Marketing
  • January 2023 behind the scenes book marketing webinar graphic. The team at smith publicity discusses book promotion trends in 2022, predictions for 2023, and answers marketing questions.Book Publicity: Look Behind the Scenes with Smith’s Experts – Book Marketing Webinar
  • What’s in an Edit?

Relevant Pages

  • Home
  • Book Publicity Services
    • Business Book Promotion
    • Children’s and YA Book Promotion
    • Fiction Marketing Services
    • Non-Fiction Marketing Services
    • Author Promotion Services
    • Self-Help Book Promotion
    • Book Publicity and Promotion for Publishers
  • Marketing Resources for Authors
  • The Ultimate Guide for Successful Book Marketing
  • Download Our Book – Publicity Tips Guide
  • Glossary of Marketing and Publishing Terms
  • Contact Us

Find Us

Smith Publicity, Inc.
1415 Marlton Pike East
Suite 402
Cherry Hill, NJ 08034

(856) 489-8654
Privacy Policy • Sitemap

Follow us

  • facebook
  • twitter
  • youtube
  • pinterest
  • instagram
  • linkedin
  • rss

Smith Newsletter Signup

To sign up for event updates and a monthly newsletter from Smith Publicity, register here.

We respect your email privacy

© Copyright 2023 - Smith Publicity, Inc.
  • Author Promotion Services
  • Book Publicity Services
  • Smith Publicity Blog
Scroll to top