Smith Publicity Addresses The 4 Most Common Complaints From Authors Regarding Book Marketing
Our team of book publicists recently asked a sampling of authors – some Smith Publicity clients and other authors we randomly reached out to – about complaints or questions they had about the book marketing process. We identified four that all of the authors mentioned, and thought it would be helpful and productive to assess […]
10 Tips to Make the Most of Radio Interviews
Radio Interviews are Excellent for Non-Fiction and eBook Marketing Campaigns As an author, it’s possible to achieve a significant number of radio interviews, and they can be completed over the phone nearly always. An author publicist will typically try to establish a baseline of radio interviews to run throughout a book publicity campaign while pursuing […]
Book Marketing and Consulting Services Through BookBaby
Book Promotion and Marketing for Authors At Smith Publicity, we’re proud to provide book marketing services in partnership with BookBaby for its independently published authors. Writers can select from three options depending on their needs and the services include book marketing planning, social media consulting for authors, and how to optimize an Amazon retail listing. […]
5 Ways to Promote Your Book on a Tiny Budget
By Sandy Smith, President, Smith Publicity How to market a book on a low budget is a question that comes up often. Not every author has a large amount to spend on book marketing. In working with thousands of books over twenty years, we’ve identified several initiatives authors with minimal budgets can do to attract […]
6 Tips for Marketing Children’s Books
Six Tips for Marketing Children’s Books Successfully Children’s book marketing is unique when compared to other genres. How to market a children’s book effectively requires a specialized approach. It’s not necessarily more difficult, but more diverse and customized in approach. Because kids don’t buy their books, you have to reach parents, grandparents, teachers, and librarians. […]
How to Market Your Self Published Book
Book Marketing for Self Published Authors With more people than ever becoming authors, many people are looking for advice about how to market a self-published book. In response, our experts from Smith Publicity are pleased to offer their help. We were at the vanguard of the self-publishing revolution and among the first agencies to promote […]
8 Ways a Good Book Trailer Video Helps with Book Marketing
How Book Trailers Can Help with Marketing Book trailers are brief promotional videos that are excellent content for multiple platforms online. When produced and placed well, they can help increase the visibility of any book or author online. They play an increasingly valuable role in book marketing and borrow their name from movie trailers. Trailers […]
Book Launch Parties That Get Results
How to Throw an Effective Book Launch Party By Chris Robley (Originally published on BookBaby Blog here.) If you’re self-publishing a book or releasing one with a small press, being pampered often isn’t in the equation; you’ll need to take the lead to plan your book launch party. But don’t feel overly worried; it’s not that […]
Finding the Right Book Publicity for Your Book
How to Get Publicity for a Book by Corinne Moulder, Director of Business Development (Originally Published on IngramSpark) Finding the best publicity for your book begins with pitching it to the right media — those who would most likely be interested. Just as no author can write a book to please everyone, the same thing […]
Why Authors Need a Headshot for Book Marketing
It’s common for authors to ask their book marketing agencies why they need headshots. At Smith Publicity, we hear the question often and have asked professional photographer Dave Pidgeon to help explain the value of having one. Like us, he has learned an author’s photograph is an essential communication tool for book promotion and an […]