By Michela DellaMonica
Team Manager, Smith Publicity
NetGalley is a cost-effective way to reach a growing community of professional readers (media, reviewers, booksellers, librarians, bloggers and educators) who can read, review and recommend titles.
On average, over 80% of the monthly traffic is represented by repeat visitors who regularly visitNetGalley to see what titles are available for request. In addition to the organic exposure a book will receive from being on the site, there are a variety of promotional programs to reach engaged NetGalley members.
Here are a few benefits to utilizing NetGalley as part of your book marketing efforts for any given title:
- The NetGalley Widget:The widget is the primary tool publishers and authors are using to put their digital galleys in the hands of influencers and media. Use the email invite widget to invite your network and contacts to view your title on NetGalley. The widget provides a direct, pre-approved link to view your listed title(s) in a variety of secure reading options.
- Control in Who Has Access to Your Title: Titles listed under “Find Titles” on Netgalley.com are available for existing NetGalley members to request or read, depending on your settings. You have full control over all approvals/declines for any requests, and can view a profile for each member requesting a title.
- Feedback and Reviews:Members who are approved for your content can provide feedback about your title through NetGalley. This can include star ratings, a review, and information about how the member will recommend or promote the title.
- Marketing Efforts:When considering how to market your book, affordable initiatives are available at your fingertips through NetGalley. Choose from Featured Theme Weeks and Homepage book cover spotlights to newsletter placements – the editorial calendar makes it easy to plan your marketing campaigns for any given title.
The NetGalley membership community is not personally vetted by NetGalley, as they believe and empower publishers and authors to know the readers who are most useful for them. This is why they ensure you have full control over who you approve or decline. You can always view the detailed profile of each member who requests a title before making your decision on approving them to read, rate and review your title.
Digital galleys can be read on all major reading devices and tablets, and are protected files that cannot be shared. This is also a major benefit during the pre-publication promotional book phase.
In conclusion, NetGalley is a tremendous platform to subscribe to and take advantage of the access a publisher or author might have in reaching their targeted reading audience directly. NetGalley is a must-have tool for pre-publication book marketing efforts as well as a vital piece to strategically targeting consumers post-publication.