Smith Publicity offers the following tips for authors:
-- For radio interviews, if possible, use a landline.
--Authors are interviewed, not books! No one wants to, or can interview a book! Avoid over-mentioning your book. Consistently saying, “as I say in my book …” is a turn off for both hosts and listeners.
--Audiences respond to stories, so when possible, tell stories that are related to your book.
--During TV interviews, look at the interviewer, not the camera.
--Have a prepared opening and ending. Sometimes authors will have questions hosts will ask ahead of time, but often won't. Be prepared with an answer to a likely first question from a host, and have an answer for a likely
final question, such as “Any closing advice or tips for our audience?”
--If you don't know the answer to a question you're asked, don't fake it! Be honest and mention resources that
could answer the question.
--Avoid rambling. Keep answers on the shorter side. It’s easy for any of us to fall into the rambling trap, so
practice ahead of time.
--For radio interviews, sit up straight and smile. This will automatically translate into you sounding upbeat and
--When you say your website address, say it slowly! And, it is NOT necessary to say "www."
--Follow the lead of host; let him or her drive the interview.
--Relate to your audience; never refer to them as ‘people.’ Address them during your interview by speaking to them
personally, use the word ‘you.’
--For radio call-in shows, make callers feel important. Say "That's a good question." Pause briefly, as if
pondering your reply, and then proceed with your response.
--Mumbling is a common issue for most of us at various times. Be sharp and articulate and speak clearly the entire
interview. Avoid using “um” and “like” before every word.
--Get your essential message across. You can't drive an interview, but in answers – if you practice – you can find
ways to interweave your core message and points.
--If you need more information to answer properly, don't be afraid to ask the host to expand on the question.