Self-promotion, for most authors, is awkward. Telling people how great your book is just doesn’t come naturally for many people. Traditional wisdom is to let others say how good you are, or when it comes to book marketing, how good your book is. After all, that’s one of the reasons you hire a book publicist.
But even as publicists, the best approach isn't telling media how good a book is, but showing or presenting information that shows how good it is. You’ll never, or at least rarely, see a professional book publicist say or write, “this book is great!.” Rather, we highlight compelling and newsworthy elements of a book and draw an editor, book reviewer or producer in, and persuade them to take interest.
Click here to read one of the better articles about self-promotion that we’ve come across[Image via Self Promotion is Not a Crime at DavidPoulos.com]