What we learned our first year at BookCon

By Andrea Kiliany Thatcher, Book Publicist and Social Media Strategist

While Smith Publicity is old-hat at the more industry-specific BookExpo (formerly Book Expo America), the consumer-facing BookCon two-day event which connects readers with the authors and publishers they love was a new, exciting adventure for us! Having been established in 2014, BookCon has steadily grown in importance to the industry along with the popularity of pop culture "cons" in general (think ComicCon).

We kicked off the day with a blogger brunch where we connected with 30 of the top book bloggers and reviewers in the industry. Through these conversations, we have constantly-evolving insight into the best ways to gain coverage and reviews for our authors. We take our personalized pitching strategy very seriously and are always updating which bloggers are most interested in which genres and experts.

It was very exciting to have lines around the booth for book giveaways throughout the day. 500 readers, book fans and reviewers left BookCon with a book, a fun memory of Smith Publicity, and more information on our authors. We, in turn, were able to see first hand the books, authors and book marketing strategies that are best resonating with readers and reviewers.

Last but not least, President Sandy Smith and Director of Business Development Corinne Moulder presented a talk on Paid vs. Earned Marketing through our colleagues at IngramSpark for an audience of aspiring and independently-published authors. Not only were we able to impart a little bit of wisdom about how to approach book publicity, it's always informative for us to learn what questions new authors have in the ever-changing book industry landscape.

38 Responses

  1. You are one of the most talented writers on the entire Internet!
  2. Ice cream sure sounds good right about now.
  3. Keep up the amazing work!
  4. I've never ever read anything better!
  5. This was truly remarkable. I really like what you did with the curtains.
  6. Can whales get fleas?
  7. Which way did he go George?
  8. You can say that again!
  9. I now know that everyone has an ace up their sleeve.
  10. Don't ever quit blogging!
  11. Where do you buy all your hardware?
  12. Don't forget the grilled onions!
  13. Don't forget the grilled onions!
  14. Way to go Edward. This blog is amazing!
  15. Way to go Edward. This blog is amazing!
  16. No one can ever say this site is boring!
  17. No one can ever say this site is boring!
  18. Would you like some popcorn?
  19. Would you like some popcorn?
  20. These two are some real messy eaters!
  21. These two are some real messy eaters!
  22. Check below, are some completely unrelated internet websites to ours, even so, they're most trustworthy sources that we use.
  23. One of our guests lately encouraged the following website.
  24. below youll discover the link to some web sites that we think you must visit
  25. we prefer to honor quite a few other web web pages on the internet, even when they arent linked to us, by linking to them. Beneath are some webpages worth checking out
  26. just beneath, are several entirely not connected internet sites to ours, even so, they are certainly really worth going over
  27. Here is a good Blog You may Locate Interesting that we Encourage You
  28. check below, are some totally unrelated web-sites to ours, nonetheless, they are most trustworthy sources that we use
  29. we came across a cool web page that you simply might delight in. Take a look in case you want
  30. below youll uncover the link to some websites that we believe you must visit
  31. Sites of interest we've a link to
  32. that will be the end of this post. Here youll find some internet sites that we consider youll enjoy, just click the links over
  33. Here is a great Weblog You might Obtain Fascinating that we Encourage You
  34. always a big fan of linking to bloggers that I like but do not get quite a bit of link really like from
  35. we came across a cool web site which you may get pleasure from. Take a look when you want
  36. we came across a cool internet site that you simply may well appreciate. Take a search in the event you want
  37. Here is a great Weblog You might Come across Intriguing that we Encourage You

Leave a comment