Meet Smith Publicity’s New Vice President of Publicity

Janet Shapiro is the Now Vice President of Publicity

Ms. Shapiro has progressed through the company as an integral member of the team for over 12 years, most recently serving as Director of Publicity Services. Janet Shapiro is the new VP of Book Publicity at Smith Publicity

“Janet is a dynamic, innovative, and charismatic leader whose talents will help elevate Smith to even higher levels of outstanding client service, while also helping us stay ahead of the curve of this ever-changing industry by exploring and developing new service offerings,” said Marissa Eigenbrood, Senior Vice President of Smith Publicity. “We know she will add her signature touch to this important role.”

Shapiro’s impressive background comprises 25 years of experience working in public relations, business development, human resources, and marketing across various industries and organizations, including her 12 years of dedicated work with Smith Publicity. During her time at Smith, she secured high-profile media placements, including features with MSNBC, CNN, FOX, TIME, USA Today, US News & World Report, Washington Post, The New York Times, Chicago Tribune, The Wall Street Journal, Atlantic, O, The Oprah Magazine, Elle, People, Steve Harvey, Cheddar, BOLD TV, Home & Family, TODAY, Good Morning America, MSNBC, CNBC and more. 

As Vice President of Publicity, Shapiro will work closely with Smith Publicity’s unmatched team of passionate book publicists on campaign strategy, will continue to design and help implement new service offerings, and will be a key contact for authors and publisher teams ensuring the highest quality of work and client satisfaction.

“I am so honored and excited to help further grow both the talent and services at Smith. My core values of transparency, open communication, and collaborative support will hopefully provide a foundation to inspire the very best in all that we do,” Shapiro said.

Shapiro’s promotion to this new role is celebrated by the entire Smith Publicity team, of which Shapiro has been a crucial support during her time with the company.