5 tips on business book marketing practices by Smith Publicity Inc

5 Business Book Marketing Tips

VIDEO TRANSCRIPT: Hi, I’m Marissa Eigenbrood, vice president of Smith Publicity, and I’m here today to talk about five tips for business authors to maximize your publicity and focus on your marketing efforts. First of all, we have here, number one, your network. Don’t be afraid to tap into your network. I like to say […]

how to launch a business book publicity campaign

Level Up! How to Kick Your Business Book Launch into High Gear with the Help of Your Network

Level Up! How to Kick Your Business Book Launch into High Gear with the Help of Your Network By Marissa Eigenbrood, Vice President “Alone, we can do so little; together, we can do so much.” – Helen Keller Most of us have been told since we were college students or young professionals that networking is […]

Leadership Expert Dennis C. Miller featured on Inc.

Author and leadership expert Dennis C. Miller recently spoke to Inc. about how to offset the emotional and financial costs of depression in the workplace. Writer Marla Tabaka said, “Dennis C. Miller has inspired thousands of executives with his honest account of his early years of depression and how he transformed his life from one […]

8 Proven Methods to Market Your Business Book

Today, there are approximately 2,536,993 business books listed on Amazon.com. And thousands of more business books are published each year. So, with all the business books out there, how can yours stand up to the competition? The answer lies in the right book marketing techniques. Most business authors publish books to establish themselves as an […]

Digital Age Authorship: 2014’s Four Best Ways to Market your Book

No matter what you’re marketing, two things remain true: it’s important to market through mixed media, rather than depending on one single tactic; and you have to be consistent. When marketing the first book you’ve published, you aren’t likely to already have an established following of readers — now is the time to build one […]

Bestseller Breakdown: What It Takes to Become a Bestseller and Why It Does(n’t) Matter

Writers dream of plastering the words “Bestselling Author” next to their name on business cards, resumes, books, blog posts, photos, and virtually every other place their moniker appears. And they can’t be blamed—that phrase counts for a lot, especially for authors hoping to attract customers with a “national bestseller” banner on their cover. But what […]

How Building a Loyal Following on Social Media Can Help to Market a Book

A loyal social media following can be integral to marketing your book.  The trick is to get followers, engage them, and increase their interest levels in your book.  If you do it correctly, they will share your work with all their friends. Many authors often forget that readers want to build lasting relationships with authors. […]

What Exactly is Book Publicity and Do Authors Really Need it?

But what is book publicity? How is it performed? Do all authors need it? Book publicity is not an exact science, but it is a crucial promotional art form that every author needs to understand. What Is Book Publicity? Unlike sales and marketing, publicity is more nuanced. When you see authors on a talk show, […]

The Seven Deadly Sins of Book Marketing – UPDATED!

The competition for book publicity is fierce! More books than ever are being published, which means more authors than ever are reaching out to the media to get on radio and TV and in newspapers and magazines. In the self-publishing arena alone, the number of self-published books produced annually in the U.S. has nearly tripled, […]

Why Media Coverage is Essential to Author Marketing

There are various ways to implement an author marketing program, especially now with the wonders of the Internet and social media, etc. Blog reviews can start the launch of a book to bestseller status. Endorsements on Facebook from well-known people can spark huge sales. Blog tours are becoming more popular. For e-books, special programs from […]