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March 2015 Power Book Publicity Tips Newsletter

In this issue: Must Haves for Every Author Website: Plus…7 Tips for Creating Author Website Content by Sandra Poirier Smith, President of Smith Publicity As book publicists, we see huge value in an author’s website/blog. It serves as central hub where media, reviewers, and fans go to learn more about an author, his or her book, expertise,…
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Should You Find a Publisher or an Agent?

by: Gini Graham Scott, Ph.D. Here at Smith Publicity, authors often ask us if they should consider a publisher or agent, and if so how to begin. This article from the American Society of Journalists and Authors (ASJA) sheds some insights: Should you pitch a project to publishers, agents, or both? While having an agent who…
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Understanding Fonts & Typography

By Joel Friedlander Continuing the discussion from our February 2015 newsletter on the importance of the outward appearance of a book, here is a deeper look into fonts and typography. Great information whether you are self-publishing or discussing design elements  with your publisher. The design of your book has a critical part to play in…
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Five Power Ways to Promote Your Book!

Promoting your book can be a daunting, intimidating task, but it doesn’t have to.  Let’s review five unique and powerful ways to promote your book. 1)  Online Advertising: AdWords can be effective in getting attention for your book, but if you’re not careful it can also cost you far too much money; it’s all about…
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Biggest Mistakes Author Make on their Amazon Page

With the way books are discovered today—more and more online rather than on bookstore shelves—how a book is presented on Amazon both to the consumer and to search engines can greatly impact visibility and book sales. The biggest mistakes authors make is not having complete information, including: Book Cover. Upload your cover. Sounds simple, but…
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The Song Remains the Same…Authors – Book Marketing Scam Artists Want YOU

It’s really starting to get old. I feel like I’ve been fighting low-life book publicity bottom-dwelling scam artists forever. Of course, there is the infamous Mike Albee, the King of Fake, who started not one, not two, but at least three bogus book marketing agencies, bilking authors out of thousands and thousands of dollars. This…
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Infographic: Top 10 Book Marketing Tips

There are up to a million books published each year in the U.S. alone. To help yours standout, follow these top 10 book marketing tips for promoting your book online. For assistance with author promotion or book publicity, please visit www.SmithPublicity.com.
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What is Long Lead Media?

Print magazines plan their content—articles, experts to interview, topics to cover, books to feature, etc.—months before their publication date. For example, when planning for your Valentine’s Day tie-in to your book or expertise, you need to “pitch” or contact editors four or even six month before February. Another tip for working with long lead media…
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