GET STARTED!

Power Book Publicity Tips Newsletter April 2015

In this issue: Book Publicity Glossary of Terms, Part One by Dan Smith The book marketing industry has its own jargon, and too often we don’t slow down enough to fully explain what it all means. Like most industries, we use lots of inside terms to succinctly describe and communicate what it is we do.…
Read more

Learning the Value of the ISBN and Metadata

Metadata in its simplest definition is data about data. So what does this mean for authors? Metadata is any information about your book that is not directly related to the plot. So your title, back cover blurb and keywords about your book are all your metadata. For authors looking to sell books online, metadata is…
Read more

The Evolution of BookExpo America and BookCon 2015: BEA Survival Tips

by Sandy Smith This is Smith Publicity’s 13th year exhibiting at BookExpo America (BEA), held again at the Javits Convention Center in New York City, Wednesday, May 27 – Friday, May 29, 2015. According to BEA, their tradeshow is the “#1 book and author event that offers the book industry access to new titles, authors,…
Read more

Book Publicity Glossary of Terms, Part One

by Dan Smith The book marketing industry has its own jargon, and too often we don’t slow down enough to fully explain what it all means. Like most industries, we use lots of inside terms to succinctly describe and communicate what it is we do. At Smith Publicity we use common publicity-industry terms, but also…
Read more

Why Do You Need a Marketing Plan for Your Self-Published Book?

From Amazon's CreateSpace to Lulu, there are many platforms where authors can self-publish their books. Many of these offer options for self-published books to get into the databases of traditional book distributors, but getting book stores to buy them, or getting meaningful media coverage, can be very difficult. As today's world is oversaturated with news…
Read more

6 Must-Follow Blogs & Websites for Authors

If you've tried researching book marketing tips online, then you know there is a plethora of information. How can you separate the ideas that will work from those that won't? Some information you find online is written by authors who are solely promoting their book, or by book publicity agencies. To help you find the…
Read more

Top 3 Online Book Promotion Tools

Whether you're a self-published indie author or a NY Times best seller, all authors have the same goal – to get their book in the hands of readers. With hundreds of thousands of books published every year in the United States alone, it's important to formulate a strategic booking marketing plan to help your book…
Read more