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Self-Publishing has its Plusses But…

by Erin Entrada Kelly You’re a writer at the right time. Your world is rich with options, and you’re standing at the gate, deciding which path to take. Should you self-publish? Try for an agent and go traditional? Submit to a small, indie press? The publishing industry has changed, and so have your choices. No…
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Seven Myths of Book Publicity

by Dan Smith There are many misconceptions about book publicity and book marketing; some are from a lack of knowledge and understanding, and some from outdated advice that no longer apply to today's market. Here are a few common myths I see in the current publishing and book marketing landscape: 1) Radio interviews don't sell…
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Tips for author websites

As publicists, we see a huge value of an author website/blog. It serves as central hub where media, reviewers, fans can learn more about an author, book, expertise, blog, social media, events, etc. and hopefully become a place where they will be encouraged to return to build a long term relationship. Here are some items…
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Power Book Publicity Tips September 2015

4 Outdated Book Promotion Strategies This article originally appeared as a guest post on the BookBub Partners Blog. by Sandra Poirier Smith for BookBub.com The book publishing industry has experienced dramatic changes in the past couple decades. Previously, a few gatekeepers at major publishing houses determined what was worthy of publication. But the digital revolution democratized…
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How to Boost Your Chances of Getting a Publishers Weekly Review

by Carl Pritzkat, Vice President of Business Development, PWxyz Publishers Weekly launched BookLife, its website dedicated to indie authors, one year ago. BookLife is best known for allowing authors to submit their self-published books for Publishers Weekly review consideration for FREE. In fact, in the site’s first year, Publishers Weekly reviewed over 500 books from…
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