Every book genre is unique, not just in content, but also when it comes to book publicity and promotion. Children’s books, in particular, require a different set of tactics than other books when it comes to book promotion. Children’s books have a very different target market, because children can’t buy books … but parents, teachers and others can and do buy books them. So to get to your end-user, you need to get in front of the people in the middle!
Here are some tips and book publishing marketing strategies to help you along the way:
For children’s book marketing – whether print or ebook marketing services - it’s almost always best to start locally. Reach out to bookstores, both chain and independent, and inquire about opportunities for events and signings. Most stores have a “local author” section, so ask about that as well, and offer autographed copies – always a nice touch.
Schools are a logical target for children’s book marketing opportunities. Make sure you develop a compelling presentation that will keep children engaged and interested. Give away some copies to the school, and leave order forms for teachers and parents to order autographed copies. One of the best ways to get something – in this case, book sales – is to first give something, which is why giving away books can be so effective.
Grandparents love to give gifts to their grandchildren, and nothing makes a better gift than a book. Senior centers and senior living facilities often hold events, and you can display your book. Also research local festivals and craft fairs that attract grandparents.
Does your book have a specific theme? Does it involve, for example, animals? Does it take place at specific locations? Think creatively and if you find a theme or regional tie-in, reach out to the appropriate contacts. It could be a zoo, ice cream shop, park, etc. And offer to hold an interactive event that involves children! Events can be wonderful additions to print and ebook promotion services.
5. Local libraries.
Give copies of your book to your local libraries. You can offer to do a reading, educational session related to your book, or some type of interactive activity. Make sure you hand out bookmarks and business cards, as most libraries won't let you sell books there.
6. Take pictures!
Anytime you’re doing anything public to promote your book, make sure you get pictures; photos of you interacting with people, signing books, speaking, etc. Photos have many uses including websites and can be great to offer media. Photos draw people’s attention and a newspaper reporter might be more inclined to write about you or your event if a photo can be run with the story.