GET STARTED!!
  • Sign-up for Our Newsletter
  • Download our ROI Research
  • Download our Capabilities Deck
moc.yticilbuphtims@ofni
Smith Publicity
  • Book Publicity Services
    • Author Promotion
    • Book Promotion
    • Business Books
    • Non-Fiction Books
    • Self-Help Books
    • Fiction Books
    • Children’s Books
    • Book Marketing for Publishers
    • eBook Marketing Services
    • Self-Published Authors
  • Author Resources & Education
    • All Things Book Marketing Podcast
    • Our Webinar Series
    • Our Readiness Quiz
    • Our Blog
    • 110 Book Marketing Ideas to Sell Your Book In 2025
    • Glossary of Book Marketing, Publishing, and Industry Terms
  • About Us
    • Smith Publicity Company History
    • Testimonials
    • FAQs
    • Smith Publicity Staff
    • Photos
    • Book Marketing Scholarship
    • Full-Service Public Relations Agency
    • Giving Back
  • Contact Us
  • Menu Menu
  • Book Publicity Services
    • Author Promotion
    • Book Promotion
    • Business Books
    • Non-Fiction Books
    • Self-Help Books
    • Fiction Books
    • Children’s Books
    • Book Marketing for Publishers
    • eBook Marketing Services
    • Self-Published Authors
  • Author Resources & Education
    • All Things Book Marketing Podcast
    • Our Webinar Series
    • Our Readiness Quiz
    • Our Blog
    • 110 Book Marketing Ideas to Sell Your Book In 2025
    • Glossary of Book Marketing, Publishing, and Industry Terms
  • About Us
    • Smith Publicity Company History
    • Testimonials
    • FAQs
    • Smith Publicity Staff
    • Photos
    • Book Marketing Scholarship
    • Full-Service Public Relations Agency
    • Giving Back
  • Contact Us
Smith Publicity Blog
You are here: Home1 / Smith Publicity Blog2 / Blog Posts3 / Put It In Writing:
6 Tips for Crafting a Strong Bylined Article

Put It In Writing:
6 Tips for Crafting a Strong Bylined Article

July 24, 2020/in Blog Posts/by Smith Publicity

Writing Bylined Articles Builds Your Author Brand

By Sophia Moriarty

How to write a byline article for book marketing. Bylined articles help to build your author reputation as an expert in your field and can increase exposure to new audiences. Writing a bylined article can be a crucial aspect of building your author’s reputation as an expert in your field and connecting with new audiences. When your book can be mentioned appropriately in your byline bio, it helps with book marketing. It’s also a beneficial exercise because it allows you to apply your expertise to new and timely subjects. Some authors have even been inspired to write a whole book stemming from one successful article.

Here are some key tips to keep in mind as you begin writing bylined articles.

  1. Read other articles from your target outlets. This will give you a sense of the type of topics they cover, the tone of writing they prefer, and who their readers are. It can also help you think of ideas for your own article. Make sure you’re reading articles from the section you’re looking to get published in.
  2. Listen to what the editors want. If an outlet’s submission guidelines specify that they’re looking for “600-800 word articles written in a conversational tone,” do NOT submit a 3,000-word research paper, as it would not be the fit for this particular outlet. Submission guidelines exist for a reason. The editors know what their readers respond to, and that’s why they ask for certain content. Submitting an article outside of the given guidelines results in rejection and may make future submissions difficult.
  3. Make sure the article you’re writing is (somewhat) unique. While it’s true that there is nothing new under the sun, you’ll want to do a little bit of Googling to make sure the article topic you’ve chosen hasn’t been written about 20 times in the past month. If it has, chances are the editors will know that and won’t want to publish it.
  4. Choose a topic that is both timely and relevant to your background and expertise. If you or your book publicist has already gotten a specific topic request from an editor, that’s great! Your only job now is to make sure you deliver content on that topic. If an editor hasn’t selected the topic, it’s important to choose a timely topic – it’s something people are or will be talking about soon – it’s relevant to an upcoming holiday/season/event, or it predicts trends or provides a unique take on a current trend. You’ll also want the topic to be relevant to your expertise as credibility and credentials are paramount. Editors want to publish content from experts, so the more closely the topic matches your expertise, the better.
  5. Yes, you can use ideas from your book. Before you go through the painstaking process of coming up with an article topic out of thin air, use your book as a starting point. Think of how you might take some of the book’s main concepts and apply them to a relevant and timely issue.
  6. Don’t make the article self-promotional. Writing an article is an opportunity to provide valuable content that will increase your exposure and help solidify you as an expert in your field. It’s not a vehicle to plug your book, your company, or your latest project. The editor will publish a byline along with the article that usually includes a short bio with a link to your website (or other sites of your choosing). But the article itself shouldn’t be promotional in nature.

Crafted thoughtfully and strategically, a well-written bylined article can be an excellent tool for getting your name, expertise, and book in front of an audience that might have otherwise not seen your work, ultimately leading to a stronger brand, a bigger following, and well-rounded book marketing plan!

About Smith Publicity Book Marketers

As an industry leader in author publicity and book promotion services, the book marketing team at Smith Publicity is dedicated to providing customers with real results. To learn more about our author promotion and book marketing services contact us today.

Tags: author tips, bylined article
Share this entry
  • Share on Facebook
  • Share on X
  • Share on Pinterest
  • Share on LinkedIn
https://www.smithpublicity.com/wp-content/uploads/2020/07/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled.jpg 1384 2080 Smith Publicity https://www.smithpublicity.com/wp-content/uploads/2023/02/logo-new-1.webp Smith Publicity2020-07-24 10:30:142023-11-06 14:16:22Put It In Writing:
6 Tips for Crafting a Strong Bylined Article
You might also like
April 2023 How to get your book on bookstore shelves webinar graphic. The Smith book publicity team gives advice and tips for book marketing and author promotion. How to Get Your Independently-Published Book into Bookstores – Book Marketing Webinar
Readers discussing book reviews in-person. All the World’s a Stage: The Democratization of Speaking and What the Future Holds for Authors and Experts
Non-fiction book marketing services by Smith Publicity Inc. Smith Publicity Book Marketing Quick Tips: Writing Quality ByLined Articles
Top 3 book marketing red flags for authors. Amazon Book Page Optimization: 3 Tips for Authors
November Webinar Graphic FINAL Thinking About Hiring a Ghostwriter for Your Book? Read This First
Top 3 book marketing red flags for authors. 3 Book Marketing Red Flags
  • Author Trend Alert: How to Become the Media’s “Go-To” Expert
  • 5 Smith Myths: Podcast Interviews for Authors, Experts, and Thought Leaders
  • Navigating Bookscan: Making Your Bulk and Books Sales Count Plus Creative Retail Strategies
  • Smith Myths: 5 Reasons Why Your Book is Not Your ONLY Focus
  • Podcast: Helping Authors Create Super Fans & Drive Revenue
  • 6 Hidden Benefits of Self-Publishing Your Next Book
  • Marissa and Alison Jones Podcast: AI and the Art of Publishing Business Books & Building a Thought Leadership Ecosystem

Tags

AI writing (3) all things book marketing podcast (9) amazon optimization (5) author advice (4) author brand (16) author branding (17) author marketing (9) author promotion (22) author publicity (12) author tips (23) book cover design (7) book covers (7) book marketing (84) book marketing tips (19) book promotion (38) book promotion cost (4) book promotion services (6) book pubicity (9) book publicist (11) book publicity (45) book publicity cost (4) book publicity services (5) book publishing (7) book reviews (5) book sales (7) business book marketing (8) business book promotion (5) business book publicity (3) children's book marketing (4) Children's Book Promotion (4) children's books (4) literary agents (7) marketing self published books (5) non-fiction book marketing (4) pre-campaign (4) radio interview tips (6) self-publishing (10) self publish book marketing (5) self publishing book promotion (4) smith publicity (7) social media (6) social media tips (9) traditional media (5) TV interview tips (7) webinar (4)

Relevant Pages

  • Home
  • Marketing Resources for Authors
  • The Ultimate Guide for Successful Book Marketing
  • Glossary of Marketing and Publishing Terms
  • Contact Us
  • Business Book Promotion
  • Children’s and YA Book Promotion
  • Fiction Marketing Services
  • Non-Fiction Marketing Services
  • Author Promotion Services
  • Self-Help Book Promotion
  • Book Publicity and Promotion for Publishers

Find Us

Smith Publicity, Inc.
1415 Marlton Pike East
Suite 402
Cherry Hill, NJ 08034

(856) 489-8654

Privacy Policy • Sitemap

Follow us

  • facebook
  • twitter
  • youtube
  • pinterest
  • instagram
  • linkedin
  • rss

Smith Newsletter Signup

To sign up for event updates and a monthly newsletter from Smith Publicity, register here.

We respect your email privacy

© Copyright 2025 - Smith Publicity, Inc.
  • Author Promotion Services
  • Book Publicity Services
  • Smith Publicity Blog
Scroll to top Scroll to top Scroll to top
error: Content is protected !!