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Bookbaby shares how to make the most out of a professional book review

This post by Patricia Moosbrugger of BlueInk Review first appeared on the Bookbaby blog. Professional reviews from trusted sources command credibility from the outset and can be used in ways consumer reviews cannot. Here are eight ways to make the most of a professional book review. Let’s face it, all book reviews are not created equal. You…
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Friday Publishing News Roundup: Fiction vs. Nonfiction publicity, news from Frankfurt and Southern book fairs, and more…

A weekly roundup of what people are talking about in book marketing and book publicity.   We shared an infographic illustrating some of the differences between fiction and nonfiction book publicity. The repercussions of Harvey Weinstein's actions have affected more than just the movie industry. Hachette has shuttered Weinstein Books. [Publishers Weekly] I'm an author, why do I…
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VIDEO: Author photos – do I need a headshot?

I'm a writer, why do I need a headshot!? We hear comments like this a lot. As photographer Dave Pidgeon will explain, an author photo can be a very important communication tool about your brand. Watch the video below to find out how an author photo can fit into your book marketing and book publicity…
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Have You Checked Your Amazon Page Lately? Three Important Tips for Authors

Far too often, authors neglect one of the most important elements of book publishing and book marketing – their Amazon page. Since the majority of book sales come from Amazon, it is crucial that authors spend time making their book listing as robust, strategic and impactful as possible. Here are three quick tips: Author Bio…
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Eight Questions to Ask When Hiring a Book Publicist

by Smith Publicity President Sandy Poirier Smith, originally written for Girl Friday Productions Finding the right book publicist can be tricky. You need a to find a match with the right skill set for your genre, personality, and budget. Because promoting a book is a highly specialized skill, ideally, you want a publicist/agency that specializes…
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Insight into the author-editor relationship

By Jana Pleyto, Head of Acquisitions for Publishizer I love editors. I really do. In fact, not so long ago, I was in relationship with one (albeit a magazine editor) and the experience was simply magical. I’d like to look back at it through rose-tinted glasses, of the beautiful conversations about the latest news article he’s…
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