In this issue:
by Cari Bennette, freelance writer, content editor for JetWriters
It’s hard to know when to stop sometimes, isn’t it? Over the last few years, it’s been drilled into our heads that we must deliver outstanding content to be a successful blogger. If we don’t, Google will reject us. And no one wants to be rejected by Google.
So we add a bit more, tinkering here and there in hopes of finding the right combination of eye candy to entice our readers. But none of it really seems to work and what we’re left with is visual clutter, overworked posts, and unremarkable content.
So, how do we streamline our blogging process...READ MORE
by Dan Smith, CEO/Founder, Smith Publicity
Since Smith Publicity was founded in 1997, every year in the book publishing and book marketing industries has been marked by one constant theme: change. Like many industries, and perhaps more so than most, the book world underwent a massive transformation via the convergence of technology and market changes.
A snapshot from 1997: Press releases were distributed via mail or broadcast fax, media databases consisted of gigantic printed directories, self-publishing was a curious endeavor just starting to raise eyebrows, social networking consisted of actually talking with people at a coffee shop or cocktail reception, and the “big houses” of publishing were still kings and the ultimate literary gatekeepers…READ MORE
In an effort to provide greater value to their partners, the Greenleaf Book Group is introducing monthly packages of the best resources for everything from planning your expert brand to driving book sales. Greenleaf will be kicking off 2015 with their first webinar, "How to Launch Your Big Idea," on Thursday, January 22nd, at 1pm CST. Click here to reserve your spot. More information about launching your big idea will be available at Greenleaf’s blog and through their social media channels this month.
Display Your Book at the ALA Midwinter Meeting
The American Library Association is the largest and most encompassing group representing and lobbying for the national library industry. ALA Midwinter Meeting and Exhibits are January 30 to February 3, 2015 in Chicago. ALA Midwinter has 8,000 to 12,000 attendees including library staff of all levels from across the country, representing the spectrum of librarians (public, private, school, research, etc). A reported 82% of the attendance of the show play a role in the purchase of books alone! While almost half of the attendees of ALA Midwinter represent institutions with over $5 million in operating expenses, the opportunity is huge. ALA Midwinter is a great marketing outlet, and at the start of the year, makes for a great way to begin a new year of marketing!
Please note the deadline to register your book is January 14th!
To register or for information or questions, email firstname.lastname@example.org.
New Service: Author Social Media Launch
Smith Publicity now offers an Author Social Media Launch service to help authors set the stage for success on the most popular social media platforms. Visit our website for more information: Author Social Media Launch service
Exclusive offer from Publishers Weekly
Publishers Weekly is offering Smith newsletter readers an exclusive discount for the PW Select marketing program. Normally $149, PW and Smith Publicity are offering a special price of $139 (use promo code “SMITH” when submitting your PW Select order) which includes:
- listing of your book including four-color-cover artwork, write-up and on-sale information in a special section of PW‘s print and online editions
- a listing in Publishers Weekly‘s announcements database powered by Edelweiss
- feature placement for one month on BookLife.com
- social media promotion on BookLife’s Facebook and Twitter platforms
- six-month subscription to Publishers Weekly‘s digital edition
- one year digital subscription to Publishers Weekly‘s PW Select monthly supplement
- a free copy of the Publishers Weekly print issue in which your listing appears
It’s a great, cost-effective way to promote your book to the publishing industry. For more information and to sign up, visit our PW Select page:
Don’t forget to use promo code “SMITH” when submitting your PW Select order so you can take advantage of the special price.