Tips For Building a Social Media Following to Market Your Book

By Brittney Karpovich, Social Media Expert Smith Publicity

Social media can be a great way to bring attention to your book and author brand, and is now an integral part of most authors’ marketing plans. The goal is to attract and engage followers, and to increase their interest level in you and your book in order to develop long term, authentic relationships. When executed correctly, these followers and friends become fans, and share your work to their networks, which in turn helps you grow your brand and spark a book’s important discoverability.

Remember: readers want to build lasting relationships with authors they like and are drawn to your topic based, perhaps, at first on its genre, but they also want to discover more about your insights, perspective, and expertise. Here are some ideas on what to share on social media:

  1. Facts and nuggets of information you learned from researching your book
  2. New information on topics within your book that are trending in the news
  3. Current news stories connected to your book/expertise
  4. Related studies/statics
  5. For fiction authors, details about where your book is set, clothing worn, food/recipes, customs, etc. (be creative!)
  6. Be generous and share your favorite authors/books with your followers.
  7. Plan ahead with an editorial calendar for your blog and social media so that you are not missing important events like awareness months that could relate to your book
  8. When you write a blog, share an enticing lead in on social media so readers will visit your website to read the entire blog (and don’t be afraid to share older posts, when relevant)

Social media outreach, communication, and engagement should be consistent. If blogging, blog regularly—experts say three times a week to start and then transition to one post a week, ideally at the same day/time, answer every question or inquiry, and stay involved consistently with those with whom you’ve established a relationship. Your following will grow exponentially with each interaction.

Beyond sparking book sales, social media is also the perfect place to authentically (this is a huge word in social media!) interact with fans to test or collect ideas for your future books, learn their likes and dislikes, and their aspirations. Work to identify which problems and questions they’re facing and what can you do to solve or address them—this is all excellent information for your next book. This sharing of ideas and thoughts can only happen through observation, communication, and engagement.

If you are working with a book publicist, or are handling traditional media outreach on your own, social media platforms are an excellent way to share links to your interviews, articles, book reviews, expert commentaries, op-ed pieces, feature stories, or blog posts. It is also a time to thank your media contacts and outlets by including their names/organizations in your post or tweet.

Social media can be a rewarding and valuable activity for authors. Brainstorming an editorial calendar plan of meaningful and fun ideas related to your book and expertise, and being authentic and consistent will set you apart in this crowded space of helping to grow the discoverability of your work.

Smith Publicity offers different levels of social media services—from training authors to handle social media on their own to executing social media strategies. Contact for more information.