Why Authors Need Book Publicists

COVID-19 Lessons and the Future of Publishing

In this episode, we talk with Trena White about how COVID-19 has impacted their business, her advice to authors, what those first few weeks were like and the future of publishing.

Trena is the co-founder and principal of Page Two, an award-winning publisher of brilliant non-fiction books by entrepreneurs, subject matter experts, and organizations. She has worked in book publishing for twenty years, in various senior roles. She is the former publisher of Douglas & McIntyre and Greystone Books, where she oversaw a list of sixty new books a year, and a non-fiction editor at McClelland & Stewart, now an imprint of Penguin Random House. She holds a master’s degree in publishing from Simon Fraser University and is adjunct professor in publishing at the university. She was a finalist for the RBC Women Entrepreneur Awards.