4 Tips on Excerpting Book Reviews
By Erin Entrada Kelly, Book Publicist – Smith Publicity Reviews are a fantastic book publicity tool to lend credibility to your work. You can use them on your website, share them through social media, put them on your book cover. Praise has far more validity when someone else is tooting the horn for you. That […]
5 Questions with Editor Mary Kole
Mary Kole worked as a literary agent for Andrea Brown Literary Agency in California and as senior literary manager for Movable Type in New York before leaving agenting behind to become a full-time book editor. She has an MFA in creative writing from the University of San Francisco and has worked with authors at all […]
How to Hold a Social Media Contest
Can a Social Media Contest Market Your Book? Yes, running a social media contest can be an excellent addition to a book marketing campaign. It can help you expand your audience, engage with readers (and could-be-readers), and get your name and brand featured more prominently online. If you know the proper steps to take to […]
Book Wholesalers and Distributors: What’s the Difference?
Provided by Greenleaf Book Group What’s the difference between book wholesalers and distributors? Wherever you are in the process of writing or publishing your book, you’ve probably wondered at some point how you’re going to get it out to all of your loyal fans. You might also have asked yourself: Once I’ve published my book, […]
Merchandising Ideas for Authors and Their Books
How Merchandise Can Help Promote Your Book Merchandising gives readers an additional way to connect and to a book and author. It is a book and author marketing tactic that works exceptionally well for fiction writers and can apply to other genres as well. Selling merchandise can also be an effective way to market your […]
How to Use Video to Build Your Author Platform
By Kathy Berardi, Video Producer, Red Clip Video As an author or sought-after consultant, you’ve likely considered adding video into your marketing mix. Not only can it elevate your brand’s visibility, it can also have a high return on investment (ROI). Consider these statistics: 70 percent of marketing professionals report that video converts better than […]
How to Create an Author Website
Developing your website as an author is an essential book marketing and publicity component. A website will help your readers get to know and connect with you. Building a relationship with your readers will encourage them to spread the word about your work to their peers. Setting up your website might seem like a daunting […]
SEO Guidelines for Building Your Author Website
Websites today are an increasingly vital part of book and author marketing. Therefore, when you build an author website, you put a lot of time and energy (and sometimes money) into making it accurate, visually appealing, and informative. But once you’ve put in all of the time and effort, does it attract visitors? That’s where […]
7 Tips for Writing an Author Bio
A well-written author bio is an essential element of a book marketing campaign. In some cases, a good author bio may encourage someone to pick up your book and read it instead of the next one on the shelf. But writing an author bio isn’t necessarily as simple as writing an About Me page on […]
3 Tips To Get Your Story to A Producer In Hollywood
… and why you don’t need an agent to do it. by Nat Mundel, Founder, and CEO of Voyage Media When was the last time you were at the movies? If it was sometime in the past 50 years or so (please tell me it was!), then chances are you caught a flick that was […]