VIDEO: Author photos – do I need a headshot?

I’m a writer, why do I need a headshot!? We hear comments like this a lot. As photographer Dave Pidgeon will explain, an author photo can be a very important communication tool about your brand. Watch the video below to find out how an author photo can fit into your book marketing and book publicity efforts!

TRANSCRIPT:

Today, we can’t just be writers. We also have to be brand managers and marketers. And part of that brand management strategy and that marketing strategy should include a professional profile photo. Something that you could use on your about me page or as an avatar on your social media platforms. It has to say something. It has to be inviting. When you think about your readers, editors, publishers, literary agents, when they find you online, what does your profile photo say? Those are the kinds of things you want to think about and why a professional headshot is so important.

When you’re looking for a portrait photographer, you’re going to want to find somebody who understands who you are as a writer and what’s your brand is. That way they’re going to draw out your personality and they’re going to create a portrait that speaks to your brand and your marketing strategy.