Have You Checked Your Amazon Page Lately? Three Important Tips for Authors

Far too often, authors neglect one of the most important elements of book publishing and book marketing – their Amazon page. Since the majority of book sales come from Amazon, it is crucial that authors spend time making their book listing as robust, strategic and impactful as possible.

Here are three quick tips:

Author Bio

The bio is your chance to show your personality and why people should care about what you’ve written. Be creative, be real—it helps people connect with you. If education or work credentials are important to your target audience, list these. Your bio should offer insights to your personality and writing style. Use awards, travel (if relevant to your book), and humor if it suits your book and personality. Including writing related awards also adds credibility. Bios should be written in the third person.

Again, read through your favorite authors of all genres for inspiration. If you are stuck, perhaps have an author friend write one for you (and you for them). If you’re working with one early on, an author publicist can help craft a solid bio.

Author Central

The Author Page on Amazon gives readers an easy place to learn about you in one place. In a book promotion campaign or ebook marketing push, media may review your Author Central Page, and of course, savvy book buyers will too. You are in control of what you want people to know about you, your background, other book(s), events, as well as links to your website, social media channels, blogs, photos, videos (especially if you are a speaker!), etc.

Tips on where and how to start: https://authorcentral.amazon.com/gp/help

Here are examples of authors with robust Author Central pages.

Health author Robb Wolf:


Literary author Neil Gaiman:


Women’s Fiction author Christina Baker Kline:


Romance author Colleen Hoover:


Middle Grade author Dav Pikley:


Business Book author Simon Sinek:


Book Description

  • Start with one or two sentences in bold to quickly summarize your book, followed by a paragraph break (a line of white space) and additional text not in bold. 
Example, here is the beginning of the description for The Moth Presents All These Wonders: True Stories About Facing the Unknown: 

Celebrating the 20th anniversary of storytelling phenomenon The Moth, 45 unforgettable true stories about risk, courage, and facing the unknown, drawn from the best ever told on their stages

  • Treat the first sentences as if this is the only description readers will see. After a short amount of space, Amazon uses “Read More” link to show the rest of the text, so use this real estate space wisely.
  • Use spaces between paragraphs, rather than indentations, as this makes it easier to read.
  • Incorporate bolded words or phrases to call out important ideas. Don’t over use this or the bold will lose its impact.
  • You have 4,000 characters, so use as many words as possible.
  • Differentiate your book —yet use wording similar or familiar to what your target 
audience is expecting. Search and read how books popular in your genre or the books you’d expect to be next to yours on a bookstore or library self are presented to readers.

However you’re marketing your book, with an author promotion plan or strategic advertising, your Amazon page is vitally important to support your ultimate goal of selling books!