Not all that long ago, predicting that major, traditional publishers would embrace self-publishing would have been considered absurd – an “absolutely never going to happen” scenario.
No longer is there a stigma that all self-published books are low class and inferior. It’s about content and quality now, not how a book was published. A self-published book can benefit just as much from book promotion as a traditionally published book.
So what are the pros and cons of self-publishing as compared to traditional publishing? Here are a few from Smith Publicity to consider.
Some positive aspects of self-publishing:
• Timing – Often, a self-published book can be printed and available for purchase online within months, sometimes weeks
• Cost – You can have a professionally printed and designed book for as little as $1000 in some cases
• Ease of publishing — An independent publisher, if an author wants them to, can generally handle everything, from securing an ISBN to layout, printing, etc.
• Control — The book you self-publish will be exactly what you want; no changes made by editors or cover designs forced upon you
• Rights — The majority of self-publishers allow you to retain all rights to your book
• Quality – If you do it right, a self-published book can be indistinguishable from a traditionally published book in terms of cover design, layout and overall appearance
Some potential negative elements of self-publishing:
• Distribution: It can be very difficult for a self-published book to get shelf space in book stores
• Quality: If you put too much trust is some self-publishers and allow them to handle cover design, back cover copy, etc., you may end up with an unprofessional looking book.
• Cost — As mentioned above, getting your book published and printed can be very inexpensive.
However, some self-publishers are very aggressive at upselling additional services. Many authors sign on for services such as book marketing and book promotion that can cost over $10,000, and these services are sometimes fulfilled by unqualified book publicists.