Not all that long ago, predicting that major, traditional publishers would embrace self-publishing would have been considered absurd - an “absolutely never going to happen” scenario.
No longer is there a stigma that all self-published books are low class and inferior. It’s about content and quality now, not who published a book. A self-published book can benefit just as much from book promotion as a traditionally published book.
So what are the pros and cons of self-publishing as compared to traditional publishing? Here are a few from Smith Publicity to consider.
Some positive aspects of self-publishing:
• Timing – Often, a self-published book can be printed and available for purchase online within months, sometimes weeks
• Cost – You can have a professionally printed and designed book for as little as $1000 in some cases
• Ease of publishing -- An independent publisher, if an author wants them to, can generally handle everything, from securing an ISBN to layout, printing, etc.
• Control -- The book you self-publish will be exactly what you want; no changes made by editors or cover designs forced upon you
• Rights -- The majority of self-publishers allow you to retain all rights to your book
• Quality – If you do it right, a self-published book can be indistinguishable from a traditionally published book in terms of cover design, layout and overall appearance
Some potential negative elements of self-publishing:
• Distribution: It can be very difficult for a self-published book to get shelf space in book stores
• Quality: If you put too much trust is some self-publishers and allow them to handle cover design, back cover copy, etc., you may end up with an unprofessional looking book.
• Cost -- As mentioned above, getting your book published and printed can be very inexpensive. However, some self-publishers are very aggressive at upselling additional services. Many authors sign on for services such as book marketing and book promotion that can cost over $10,000, and these services are sometimes fulfilled by unqualified book publicists.
Smith Publicity is an equal opportunity book promotion company. The firm evaluates potential client books based solely on quality, and maintains a client roster that is usually 50-50 in terms of self-published and traditionally published books. Smith Publicity also works directly for some of the largest traditional publisher sin the industry, as well mid-size and small presses.