Finding the right media platform to tell your book’s story is an important part of getting the word out. In the YA and children’s book space, it’s all about blogs. This influential community of media are vital in YA book promotion and can help spread the word to both mass and niche audiences. But just how can you work with bloggers? What are some specific ways to tap into this goldmine?
Step 1: Get to Know Them
Take the time to interact with bloggers. This is primarily done via social media. Follow, like, comment and cultivate a relationship with bloggers so they know who you are, what you’re about and your book’s message! And see what trends or themes are important to them. Is there a charity or cause they support? Do they have a special needs child at home and seek books and content about that? The more you know about them and their audience, the better.
Step 2: Blog Tours
For YA book promotion, blog tours are a great way to spread the word. Pick a list of 10-20 influential bloggers and offer them a book, a paragraph or 2 about it, your photo and a cover image (optional). Offer them a few dates for a review posting and try and line-up 1 a day for a few weeks. This type of sustained coverage will help build buzz. And you should amplify the posts my sharing on your social media, too.
Step 3: Giveaways
People like free stuff! So consider giving the top bloggers in your space, say 5-10, a few copies so they can do a giveaway to their audience. While a print copy is preferred, you can also do digital versions. You can even fold in a contest where the winner gets a signed copy or chance to talk with you about your book. Another fun thing is to offer a blog or two some exclusive content. Maybe a chapter or two that didn’t make the final book? Or a subsequent story that derived from the book. Something just for them! And make sure you tell them it’s just for them! Make them feel special. The blogosphere offers you so many creative ways in YA book promotion and to tell your story.You can showcase videos or drawings. You can also record a short video (30 seconds to a minute) for a specific blog. It’s a great platform to help bring the book to life!