Book promotion isn’t as black as white as the pages sandwiched into your cover are. At Smith, we’ve tested any and every form of book marketing and publicity to make our author’s voices heard, and we’ve learned that there’s always a new way to branch out of our usually routine. In a digital, media-driven society, authors, publishers, and publicity firms have to keep up with what’s current and what’s relevant to find the newest ways to promote a work. Below are our latest tried-and-true methods that will leave you ahead of the pack in the world of book and author promotions!
Use eBook Promotions
Which of these photo-editing apps would you rather download: one that has 5 stars, mostly all positive reviews and costs $5.99 per month, or one that has 3 stars, only half the amount of positive reviews, but is free? Unless you’re into photo editing or run social media accounts for a living, you’re likely to pick 3 star one solely on the basis that it’s free.
eBook readers look at book promotions the same way. They may be more willing to download your book at a discount or for free because the promotion entices them. There are several eBook discount like BookBub, EReaderIQ, The Fussy Librarian, among others, that your publisher or publicity firm can assist you with reaching out to that can accept your promotion. The spike in book downloads may not get you more money in your wallet, but it will get you more recognition and higher on the Amazon charts!
Think Outside the Box
It’s no secret that authors want their books to make the news. But more times than not, they find success when they talk about what’s already in the headlines instead of trying to create them. If your book is about economics, stay on top of Wall Street and the congressional budget. If your book is about relationships and romance, research the latest dating apps and trends, and celebrity makeups and breakups. If you discuss medical research of the past, stay on top of the medical advances of the future.
Don’t be afraid to branch out just because the topic isn’t something highlighted in your book word-for-word. Producers and reporters like to see experts who are willing to go outside their comfort zone to provide the feedback they’re looking for. And if you’re successful, they may be asking for more.
Build Your Brand
Simply put, creating a brand behind your book will make it stand out! If your book includes a catchy title or subtitle, turn it into a one-of-a-kind hashtag to feature in all of your posts on social media. Have a bright aqua cover that pops? Use that when creating graphics and other promotional materials. If you're looking for book publicity or book promotion please visit Smith Publicity. For additional tips on book marketing and promotion please visit our 110 Ideas for book promotion
But don’t just brand your book—brand yourself. Come up with a nickname that people will associate with you, your topics, and the book. For example: Brian Marcel, author of Raise the Bar, Change the Game was given the nickname “Mr. Mentorvator” by his peers and students, and including that nickname in his press materials got him the credibility media contacts needed, allowing him to comment to many outlets about the importance of mentors. You put a lot of effort into writing your book, but don’t let it stop there. Turn it into an empire.
Above all else, remember book promotions aren’t an exact science. These tips can further enhance your outreach and get you and your book noticed in the media, but it doesn’t stop here. It can take a village, a million ideas and even more dreams to get your book to where you want it to be. So with your book by your side, use these tips and more featured throughout the Smith Publicity blog to show the book promotion and publicity world what you’re made of!